Rokt Ads

Acquire Customers While They Shop and Only Pay For Outcomes

Google is to search. Meta is to social. Rokt is to ecommerce.

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How it works

Reach high-intent customers in the Transaction Moment™

Tap into a high-scale, performance-driven channel by advertising at the Transaction Moment, when customers are most likely to convert.

Young woman holding a smartphone and a plastic cup with iced tea, smiling while looking at the phone screen.

A laptop screen displays a post-purchase confirmation page from the “Home Decor” website. The order confirmation shows a thank-you message to a customer named John Smith, along with the order number #DQFDHQ5E0. A shipping map highlights Montreal, Quebec as the delivery area, with a button below labeled “Track My Order.” Customer and payment details appear beneath, listing John Smith’s address in Ottawa, Canada, and a $105.00 payment via Visa.

A prominent purple pop-up offer overlays the screen, titled “Order #3187672672.” It addresses the customer as Jenny and announces a special offer from FreshEats: “You earned up to 16 free meals from FreshEats!” The message highlights benefits like free breakfast each week and free shipping on the first box. Two buttons offer the user a choice: “Yes Please” and “Decline.” The offer includes a disclaimer that it's for eligible customers only, with a footer noting it’s “Powered by Rokt” and linking to a privacy policy.

Workflow diagram showing Rokt Brain AI-powered targeting with a Galileo 30-day free trial offer; customer clicks 'Yes Please,' Rokt bills on a cost-per-click basis, and acquires a high-intent customer.

Smartphone screen displaying a post-purchase confirmation page from "Home Decor" in partnership with Leaflet. The message confirms an order for Chris and presents a limited-time offer for a Golden Pothos plant in a tan ceramic pot, placed on a wooden table in front of a beige couch. The offer includes a 20% discount, reducing the price from $30 to $24. Below the image are two buttons: “Add to order” in black and “Decline this offer” in white.

Acquire customers at scale

Engage customers as they complete over 10B+ ecommerce transactions annually in a format that is native with unmatched intent and attention.

Advertise in exclusive, brand-safe environments

Access premium inventory across Rokt’s closed ecommerce network. With full control, fraud protection, and first-party verification, your ads appear in trusted, high-quality placements not found on open exchanges.

Pay only for outcomes powered by AI and first-party data

Rokt’s AI optimizes bids in real time using transaction intent, LTV, and behavioral signals. With first-party attribution and closed-loop reporting, you only pay for actual performance without cookies or guesswork.

Shoppable ads enabled by Rokt Catalog

Acquire new customers by presenting your products in shoppable, contextually relevant formats during the Transaction Moment

Better outcomes, lower cost

1.1B

unique customers reached globally

4.03%

average click-through rate

6.32%

average conversion rate

12%

growth in scale over the first three months

ClassPass Increases Conversion Efficiency With Rokt Ads

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A group of people exercise on Pilates reformer machines in a dimly lit fitness studio with blue ambient lighting. They stand in a row, each holding resistance straps with focused expressions, performing an upper-body workout. A large mirror reflects their movements, adding depth to the scene. The setting conveys a calm yet intense atmosphere typical of a modern boutique fitness class.

300%

YoY growth in member acquisition with Rokt Ads

BJ’s Wholesale Club drives 300% growth in member acquisition with Rokt Ads

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A smiling woman pushes a shopping cart with a cheerful young girl riding inside through a brightly lit grocery store aisle. They both laugh, sharing a joyful moment near shelves stocked with drinks and snacks.

-40%

Lower CPA than benchmark in the U.S.

Harry’s achieves scale while remaining 40% below target CPAs with Rokt Ads

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A set of men's shaving products on a tiled bathroom shelf, including an orange-handled razor, blue shaving gel can labeled "HARRY'S," extra razor cartridges, and a plastic blade cover.

+150%

Increase in click-thru rate through offer testing

How Rokt Ads drives bookings at a 15% above target ROAS for Booking.com

Read the customer story

View of an airplane wing above clouds during sunset from a passenger window.

OUR COMMITMENT TO EVERY PARTNER

Trust, transparency, and results

110%+

Net retention

Trusted by the world's leading companies. Results that compound year over year.

Aligned objectives

Our commercial model is aligned with our partners' success. We don't win unless you do.

Transparency

Consistent terms for all clients, including flexible contracts.

Data ownership

Clients own their data. Rokt meets all major privacy standards.

FAQs

What is Rokt Ads?

Rokt Ads is an AI-powered commerce media solution that helps advertisers acquire high-value customers by delivering customized offers to engaged shoppers during checkout. Leveraging Rokt Brain and the Rokt Network, it connects advertisers with high-intent audiences in the checkout journey to drive measurable growth.

How does Rokt Ads work?

Rokt Ads helps advertisers reach high-intent shoppers during the Transaction Moment, when customers are actively engaged in ecommerce purchases across Rokt’s closed network of leading partner sites. Rokt Brain uses AI, machine learning, and real-time signals to select relevant offers for each customer. Advertisers pay via a first-price auction on a dynamic Cost per Click (CPC) model, which can be optimized to meet their campaign goals (CPA, ROAS, LTV). Rokt Ads delivers an average 4.03% click-through rate and 6.32% conversion rate globally.

How is Rokt Ads different from other commerce media or performance advertising platforms?

Rokt Ads gives advertisers access to high-intent shoppers during the Transaction Moment across Rokt’s closed network of leading ecommerce partners. Powered by Rokt Brain, campaigns use AI, machine learning, first-party data, and real-time transaction signals to deliver relevant offers when customers are most likely to act. With premium ecommerce inventory, outcome-based pricing, and closed-loop measurement, Rokt Ads helps advertisers drive efficient acquisition beyond traditional search, social, and retail media channels.

What are the benefits of using Rokt Ads?

Customer Acquisition: Reach high-intent shoppers at the most valuable moment, during and after a purchase.
AI Optimization: Rokt Brain customizes every impression, maximizing relevance and conversion rates.
Marketplace Scale: Access a premium network of ecommerce partners and millions of monthly transactions.
Transparency and control: Manage placements, targeting, and performance through clear, outcome-based reporting.

What are the technical integration options?

Advertisers can integrate quickly via Web SDK, mobile SDKs, server-to-server APIs, tag managers, or third-party measurement tools, enabling fast setup and flexible campaign management.

What kind of ROI or monetization results can advertisers expect?

Rokt Ads partners have experienced 4.03% click-through rate (CTR) and 6.32% conversion rate (CVR) globally. On average, Rokt Ads delivers 10x the CTR of Google Display (0.4%) and 4X of Facebook Ads (1.5%).