Performance, Made Easy.
Smarter strategy. Faster workflows. Stronger outcomes. The agentic performance engine that connects your marketing goals to the audiences and actions that drive growth.
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Your goals. Your data. Your Agent.
Turn marketing intent into your next move.
Start with what you want to achieve. Built into mParticle's hybrid platform, mParticle Agent helps you uncover opportunities, build stronger audiences, and bring predictive intelligence into your strategy through conversation, grounded in your data.
- One Agent across connected workflows
- Recommendations grounded in your data
- Reasoning you can inspect and refine
Bring the goal. Get the audience.
Describe who you want to reach. mParticle Agent surfaces relevant signals in your data and proposes an audience you can review and refine, so your targeting reflects your strategy, not just familiar segments.
- Start with a marketing goal
- Refine criteria without starting over
- Review and approve before saving
Start with the outcome you want to predict.
Put predictive intelligence behind your next marketing move. Bring your goal to mParticle Agent, explore what your data can support, and shape a prediction around the customer behavior that matters to your business.
- Define the customer outcome that matters
- Identify relevant inputs and requirements
- Review the proposed setup and rationale
Know what you have. See what matters.
Find the signals that deserve your attention. Ask questions about your customer data, discover your highest-value audiences, and visualize the answers to decide where to focus next.
- Discover what data you have
- See which events are used most
- Identify your highest-value audience
- Bring your data into focus with visualizations
The Performance Engine
01
Smarter strategy
Combine customer signals and predictive intelligence to focus on the audiences and opportunities that matter.
02
Faster workflows
Move from a marketing goal to an audience through conversation, then use your established activation workflows.
03
Stronger outcomes
Put performance accelerators to work to improve audience quality, extend reach, and make more of your media investment.
Move the metrics CMOs are measured on.
More ways to improve audience quality, extend reach, and strengthen performance across paid media and lifecycle programs.
Match Boost
Lift match rates up to 2x with one click, so more of the audiences you build can be reached and activated without increasing spend.
Audience Expansion
Grow undersized or saturated audiences from your strongest customer behaviors, increasing addressable reach without defaulting to broad targeting.
Household Reach
Extend targeting and suppression across the buying
group on supported destinations.
Predictive Audiences
Score likelihood to churn, convert, or grow in value, then activate audiences before risk or opportunity passes.
Probabilistic Identity Resolution
Recognize your customers even when they are not signed in, with just one click, so you can personalize in real time, onsite and across owned and paid media.
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Enterprise-grade. Marketer-ready.
More than a decade of enterprise data foundations, with mParticle Agent connecting marketing goals to audience decisions.
- Hybrid Architecture
- Advanced Real-Time Identity
- Predictions
- 350+ Integrations
- Governance
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