ROKT

The ROKT Team

We are a team of passionate people who love collaborating to conquer new frontiers.

ROKT partners with both large and small organizations around the world to find new customers, grow revenue and create more meaningful relationships with existing audiences. We deliver powerful results and make it easy for you to achieve them.

Bruce <br />Buchanan

Bruce
Buchanan

CEO

As ROKT’s CEO, Bruce devises and directs the company’s strategy and manages its overall performance. He joined ROKT in 2012 from Jetstar where he served as Group CEO. Jetstar is a low fares airline serving 16 countries across the Asia-Pacific region.

Bruce played a central role in Jetstar’s success, having developed the original business case through the development of its long-haul international model.

Before that, Bruce was a principal at The Boston Consulting Group where he was a global leader in the firm’s consumer practice.

Bruce holds MBA degrees from the University of California at Los Angeles Anderson School of Business and the University of New South Wales Australian Graduate School of Management. In addition, he has a Bachelors of Engineering in Civil Engineering from the University of New South Wales.

Justin <br />Viles

Justin
Viles

Founder, Director of Innovation

Justin, in his role of ROKT’s Director of Innovation, focuses on forming mutually beneficial partnerships with the world’s great brands and finding ways to improve the company’s transaction marketing services for partners and advertisers alike. He co-founded ROKT in 2010.

Prior to forming ROKT, Justin was Head of Content Acquisition in Australia and New Zealand for Google/YouTube. He was one of the first employees at Google Australia, spearheading the growth of the company’s AdWords platform across Australia and New Zealand. In addition, he led the launch, strategic business development activities and sales of Google Maps, Google Finance, Google Transit and Google Video. Justin began his career in the digital media industry in Business Development at search engine startup Decide Interactive, which was acquired by 24/7 RealMedia.

Stuart <br />Fitzroy

Stuart
Fitzroy

Chief Product & Engineering Officer

As the company’s Chief Product & Engineering Officer, Stuart directs all product and engineering related activities at ROKT in collaboration with strategic partners. He joined ROKT in 2015.

He came to ROKT from The Boston Consulting Group (BCG) where he was a Principal in the firm’s Sydney office. While there Stuart worked with clients on technology projects across a range of sectors including travel and tourism, infrastructure and mining. He has expertise in digital technology, commercial strategy, distribution, sourcing and procurement.

In the middle of his tenure at BCG Stuart left to join Jetstar, the low fares airline serving the Asia-Pacific region. He was responsible for distribution and product management of the airline’s technology platform for booking, payment and check-in. He returned to BCG after helping to grow the Jetstar Group from concept to $1 billion in revenue.

Stuart holds an MBA from INSEAD and a Bachelor of Commerce in Economics & Finance as well as a Bachelor in Chemical Engineering from the University of Sydney.

Anthony <br />Bekker

Anthony
Bekker

Head of Operations Strategy & General Counsel

Anthony oversees all activities that support client services and internal operations at ROKT as well as serving as the company’s General Counsel. He joined ROKT in 2013.

Prior to ROKT Anthony was a Management Consultant with Booz & Company in the strategy practice of the firm’s Sydney office.

Anthony trained and practiced as a Solicitor with leading Australian law firm Mallesons Stephen Jaques. He also practiced in the Competition & Consumer Litigation unit of the UK Office of Fair Trading. Before that he served as in-house counsel at BT in London, focused on regulatory and competition matters.

Anthony holds an MBA from INSEAD. He also has a Bachelor of Law and a Bachelor of Commerce from the University of Sydney.

Gemma <br />Fredericks

Gemma
Fredericks

Head of Finance

Gemma serves as ROKT’s Head of Finance which has her responsible for the management of the company’s finance and human resources functions across all markets in which it operates. She joined ROKT in 2013.

Prior to ROKT, Gemma was Finance Manager for eBay’s operations in Australia and New Zealand. Previously, she was Group Financial Accountant for Kesa Electricals and Senior Financial Accountant at Bupa International, a major health insurer.

Gemma began her career with PricewaterhouseCoopers in a series of accounting and audit roles of increasing responsibility. Her work covered clients in the consumer and industrial products, property, media, financial services and retail industries as well as a number of engagements with public sector organizations.

A Chartered Accountant, Gemma holds a Bachelors of Commerce with Merit in Accounting & Legal Studies from the University of Wollongong.

Neil <br />Robinson

Neil
Robinson

Chief Revenue Officer

Neil is responsible for all revenue generating activities as Chief Revenue Officer. He leads the global sales team, servicing our advertising customers and is based in New York. He joined ROKT in 2015.

Before ROKT, Neil spent nearly 19 years at News Corp. in a series of positions of increasing responsibility from advertising sales to digital marketing strategy creation for the U.K. and Australia. Most recently he oversaw the development and delivery of the company’s digital ad sales strategy, collaborating with product, technology, editorial and sales teams while also managing News Corp’s programmatic revenue and SME offering, “News Xtend”.

Other News Corp. experience included directing the company’s national cross-platform sales team that represented all digital media assets to national advertisers and their agencies.

Neil holds a Bachelors of Science in Economic & Behavioral Geography from Loughborough University, England.

Ant <br />Hearne

Ant
Hearne

Chief Marketing Officer

Anthony (Ant) Hearne leads the Global Marketing efforts at ROKT from its US headquarters in New York. An experienced member of ROKT’s Executive team, Ant joined the Transactional Marketing leader in 2016 to drive the setup of their new marketing function. He is responsible for navigating the company’s position in a competitive marketplace and driving the global marketing efforts to ensure a consistent and impactful story is delivered across all customer touch points. Ant also leads the company’s Partnership business growing global distribution by partnering with the world’s leading ecommerce brands including Ebay, Ticketek and Expedia.

Prior to ROKT, Ant spent 5 years at Outbrain where he founded the business in Asia as Regional Director and most recently served in a global role out of NY as VP of Global Marketing.

Ant has more than 20 years’ experience leading various aspects of marketing across agency, client and publisher businesses and, prior to joining Outbrain, he was the Marketing Director of Paid Content at News Corp in Australia. Previously Ant spent seven years at Telco SingTel Optus in a variety of roles that included running Consumer Marketing, was Marketing Director at Virgin Mobile Australia and Managing Director of a substantial subsidiary distribution business.
Ant is a proven business leader, digital marketing influencer and founding member of ACMA (Asia Content Marketing Association).

Ant lives in New York with his wife and young family and outside of work his passions include rugby, skiing & surfing.

Brad <br />Lindenberg

Brad
Lindenberg

Executive Director

Brad is the CEO and Founder of CalReply and is also an Executive Director and ROKT board member.

Brad brings a diverse mix of entrepreneurial, commercial and technical capabilities to the team having spent 15 years establishing and growing technology focused businesses in the eCommerce, media and retail verticals.

Lindenberg attended University of Technology Sydney and was awarded a scholarship degree. He holds a Bachelor of Information Technology with Distinction and is based in New York City.

Simon <br />Edelstyn

Simon
Edelstyn

Managing Director, EMEA

Simon is Managing Director of ROKT’s European, Middle East and African markets and is focused on growing and expanding all elements of the ROKT business within the region.

Previously, Edelstyn served as Managing Director (MD) of Outbrain’s European operation where he was responsible for domestic and international business development, sales strategy, market intelligence and product development. Before that he was Google’s Director of Syndication, a post that saw Edelstyn establish and manage partnerships with top-tier ISP, content sites and portals across Europe for the syndication of search and monetisation services. Simon is based in London.

  • “Ultimately, everyone’s very passionate about what we do. When you get that passion and excitement and this energy about trying to solve problems, you create a really passionate engaged workforce – and that’s what is quite unique about we’ve got at ROKT.”

    Bruce Buchanan
    Bruce Buchanan
    CEO

  • “People at ROKT are very kind, and friendly, and very passionate – and so smart!”

    Derik Jang
    Derik Jang
    Software Engineer

  • “As much as we work very hard, we play hard as well, and I think that’s an important part of our culture, and an important part of having fun at work – if you’re not having fun, then what’s the point?”

    Justin Viles
    Justin Viles
    Founder and Director of Innovation

  • “We allow people to be very creative in their roles, and to use their own strengths to achieve what they want to achieve.”

    Sam Roberts
    Sam Roberts
    Group Sales Director

  • “I think that we’re really making something from scratch in a field that doesn’t really exist.”

    Gemma Fredericks
    Gemma Fredericks
    Head of Finance

  • “Everyone’s on the same mission, the same drive, to push the business in a certain direction – and it feels great to be part of that kind of team.”

    Seth Bell
    Seth Bell
    Head of Engineering

Our Story

ROKT was formed by people who understand and are passionate about using digital marketing technology in a disruptive and positive way.

Where many advertising platforms can only target by device or cookie, we use the shopping behaviour of millions of individuals to deliver highly relevant messages to the right consumers. This drives greater results for advertisers compared to traditional digital advertising, and significant revenue streams for our partners.

Through our success we've quickly grown to become a cornerstone partner driving revenue and consumer engagement for many top brands around the world. Every day leading e-commerce partners join our network and thousands of big and small businesses find new customers by advertising on our partner network.

Working with the most successful e-commerce businesses means our platform has been audited and interrogated extensively. Our security systems and data management integrity are world class.

ROKT has offices in Sydney, New York, Los Angeles, San Francisco, Singapore, Melbourne, Auckland and London. Investors include Lachlan Murdoch, Greg Roebuck and Square Peg Capital.

Learn about ROKT News & Events here and gain insight into our thinking about transaction marketing, digital marketing and technology here. Don't hesitate to contact us if you'd like to learn more

Interested in joining us?

If you're smart, motivated and want something more than a job then look at the jobs below. We'd like to meet you.

STAFF BENEFITS

  • Health and wellness benefits
  • Full company parties multiple times a year
  • Staff awards program
  • Share program
  • Generous staff referral program
  • Office snacks & drinks
  • Job-related training inhouse and support for external training applications/contributions/sponsorship
  • Global network which offers opportunity to transfer to other markets.

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