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Bruce Buchanan

CEO 

Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt.

Prior to Rokt, Bruce held the role of Group CEO, Jetstar. Jetstar is the leading low fares airline in Asia with international and domestic operations in 16 countries across Asia-Pacific. During his time at Jetstar, Bruce was responsible for growing the team to more than 7000+, with revenue in excess of $3 billion. Bruce was instrumental in Jetstar’s Australian and global success, writing the original business case through to designing the world’s first long-haul low cost model, Jetstar international. He was also the chief architect of Jetstar’s APAC pan-Asian strategy, building a successful business across Australia, New Zealand, China, Singapore, Vietnam and Japan.

The seed idea for Rokt grew from Bruce’s time working as CEO for Jetstar. Bruce identified that taking a consumer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for five years where he was regarded as one of the global leaders in their consumer practice area.

Bruce has a Civil Engineering Degree from The University of New South Wales, and a Master of Business Administration from The Australian Graduate School of Management and the Anderson School at UCLA.

Bruce currently lives in Brooklyn, NY with his wife and children and their border collie dog, Izzy.

Deputy Chief Commercial Officer

 As Deputy Chief Commercial Officer, Holly leads and executes the strategy for Rokt’s global account management teams.

Holly started her career at Rokt as a Commercial Director, based in the Los Angeles office. The incredible growth of the business has brought Holly, along with her husband, Adam, and their black lab, Layla, to the Big Apple. Holly subsequently led the account team for Rokt’s global Ticketing clients before moving into SVP of Customer Success, and then Deputy Chief Commercial Officer. 

Prior to joining Rokt, Holly spent her career in the fast-paced startup world of early-stage tech businesses in Los Angeles. Don’t let the American accent fool you, Holly was actually born in Sydney and has dual Australian-American citizenship. She holds degrees from the Marshall School of Business and Dornsife College of Letters, Arts, and Sciences at the University of Southern California.

Stuart FitzRoy

Managing Director APAC

As Managing Director APAC, Stuart leads the team in APAC and partners with Corey and Hunter to design, build and deploy Rokt’s e-commerce marketplace. Stuart joined Rokt in 2015.

He came to Rokt from The Boston Consulting Group (BCG) where he was a Principal in the firm’s Sydney office. While there, Stuart worked with clients on technology projects across a range of sectors including travel and tourism, infrastructure and mining. He has expertise in digital technology, commercial strategy, distribution, sourcing and procurement.

In the middle of his tenure at BCG Stuart left to join Jetstar, the low fares airline serving the Asia-Pacific region. He was responsible for distribution and product management of the airline’s technology platform for booking, payment and check-in. He returned to BCG after helping to grow the Jetstar Group from concept to $1 billion in revenue.

Stuart holds an MBA from INSEAD and a Bachelor of Commerce in Economics & Finance as well as a Bachelor in Chemical Engineering from the University of Sydney.

Elizabeth Buchanan

Chief Commercial Officer

As Chief Commercial Officer, Elizabeth Buchanan leads the strategy and execution for Rokt’s GTM function. Made up of marketing, customer success, business development and growth, it will deliver US$170m in revenue in 2021. Elizabeth was part of the founding Rokt team in 2012.

Elizabeth has had a distinguished career in the technology, digital and marketing/advertising industries with more than 20 years of experience with major brands including Yahoo!, Uber and WPP. Elizabeth most recently held the office of President, Global Transformation at OMD, part of Omnicom. As a member of the OMD Global EXCO, Elizabeth shared the responsibility for 11,000+ employees in 100+ markets around the world managing $43b+ of media spend for clients including Apple, PepsiCo, Nissan, Intel and Bacardi. Elizabeth is also a proven entrepreneur having founded The White Agency in Australia, which she built from a startup into the most revered digital agency in the country. Under Elizabeth’s leadership, they were responsible for the full-service digital needs for Australia’s largest clients including Telstra, Coca-Cola South Pacific, and Commonwealth Bank. Elizabeth successfully exited The White Agency when she sold it to STW Group, now WPP, and it continues to thrive today as whiteGREY.

In addition to her role at Rokt, Elizabeth currently holds board positions with the NGO Vital Voices Global Partnership and S4 Capital (LON: SFOR). Elizabeth lives in Brooklyn New York with her husband and four of their five children (one has already flown from the nest!).

Michael Gordon

 As CFO, Michael leads Rokt’s finance and corporate development team. 

Michael was the Group CFO and MD of Group Services for Greenlit Brands Pty Limited (formerly Steinhoff Asia Pacific Group Holdings). Greenlit Brands grew from a turnover of A$250m (Freedom) to a A$2.4 billion vertically integrated retailer based in Australia and New Zealand and included the brands, Freedom, Snooze, Fantastic, Plush, OMF, Best & Less and Harris Scarfe.

Group Services provided Finance, Legal, HR, Property, IT, Taxation, Treasury, and Strategic support to the Retail Brands, Manufacturing, and Logistics Operations in the region. Prior to Steinhoff, Michael spent ten years with PricewaterhouseCoopers in South Africa, the United Kingdom and Australia specializing in the Retail industry with experience in Audit, Taxation M&A and IPO’s.

Michael is a Chartered Accountant and holds a Bachelor of Commerce and Bachelor of Accountancy (Wits University, South Africa) AC. 

Laura Mineo

As Deputy CFO and SVP Strategy, Laura, together with CFO, Michael Gordon, leads Rokt’s finance and corporate development team. 

Laura joined the Rokt team from Goldman Sachs in New York, where she most recently served as Executive Director in the Firmwide Strategy team. She brings with her invaluable experience across strategy, mergers and acquisitions and capital markets across multiple industries and geographies. 

Laura holds a Bachelor of Commerce (Liberal Studies) from the University of Sydney. 

Pascal Ehrsam

SVP, Marketing

As SVP of Marketing, Pascal leads the strategy & execution for Rokt’s Marketing team. 

Pascal Ehrsam brings nearly two decades of marketing and branding experience to Rokt as SVP of Marketing.

From building brands to telling clearer, more effective stories to prospects, customers, partners, reporters, and investors, Pascal has worked with cutting-edge organizations to craft and deploy their marketing strategy, from value proposition and positioning to go-to-market planning and execution, to hiring and managing effective, cross-functional teams.

He recently served as Chief Brand Officer at Connecthings where he advanced the company’s brand in the U.S. and markets as well as developed and optimized growth and product strategies, in order to drive customer acquisition, engagement, and profitability.

Pascal holds an MBA in Marketing Strategy and is fluent in English, Spanish, and French, with work experience in all three languages.

Bill Magnuson

Bill Magnuson is the cofounder and CEO of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more. Bill began his journey in mobile at Google working on App Inventor for Android and is continuously looking for ways to humanize the relationships between brands and customers to create stronger, more sustainable, and valuable relationships utilizing technology.

John Ho

John Ho is the Founder and Chief Industrialist Investor of Janchor Partners, a long-term industrialist investment firm based in Asia since 2009.

He is also currently a Non-Executive Director of Vocus Group Limited, a telecommunications company, listed on the ASX.

In the past, he served as Chairman of Bellamy’s Australia Limited, an organic infant milk formula and baby food company. John also served as Deputy Chairman of the Hong Kong Stock Exchange Listing Committee, an independent body made up of leading market practitioners whose functions are to approve stock exchange listings and provide independent oversight over the operations of the Listing Division.

John studied pure mathematics and finance at The University of New South Wales in Sydney, Australia graduating with a University Medal.

Katie May

Katie started her career as a CPA at a big 4 firm and then spent several years in New York working on one of the world’s largest brands. A move to Australia prompted a move into Management Consulting with a top tier firm and strategic assignments at some of the most respected companies in Australia. Eventually transitioning to an executive role at SEEK.com.au as CMO from the early days through IPO. SEEK was just the start of a long career in building start-ups through to successful exits. Katie was the CEO and founder of her own disruptive business, Kidspot, in Australia eventually selling to News Corp in 2011. Katie became CEO at ShippingEasy, a fledgling Sydney based start-up a year later, moved it to Austin, Texas, and built this e-commerce software solution to a $60M ARR company, exiting to Stamps.com in mid-2016, joining their board in 2019. Katie holds a BBA and an MBA from the University of Texas in Austin.

Steve Krenzer

Steve Krenzer has over 30 years of experience in data analytics and e-commerce, providing c-suite operating leadership to some of the largest private and publicly traded platforms on-line, including LowerMyBills.com / Core Digital Media and Groupon. Steve served as Groupon’s Chief Operating Officer from November 2017 to 2020. His role included ultimate oversight of Groupon’s North America and International segments, as well as Global Marketing and Global Operations. Prior to joining Groupon, Steve was the CEO of Core Digital Media, a leading online direct-response advertising company and one of the Internet’s largest display advertising providers. CDM’s flagship web properties included LowerMyBills and ClassesUSA. Prior to CDM, he held a variety of senior executive positions at Experian, ultimately serving as President of Interactive Media. Steve strategically builds teams united by a diverse, inclusive culture of employee engagement to develop scalable, high-performance organizations executing growth strategies. Mr. Krenzer has been a director of Rokt since September 2019 and is a member of the audit committee. He lives with his wife Pam in Southern California.

Phit Lain Chong

Ms. Phit Lian Chong has more than 40 years of experience in leadership positions across various job functions including general management, business development, investment/divestment, mergers, and acquisitions.

In addition to her position on the Rokt board, Phit Lian is also currently an Independent Director of Eu Yan Sang International, Mega Fortris Global, and Corporate Advisor to Temasek International Advisors. She also serves as Chairman of Singapore Science Centre Global and Independent Director of Singapore Polytechnic International. Her previous commercial roles include CEO/Board member of Singapore Mint, Safe Enterprises Group, Avis Car Rental, Pacific Internet, Jetstar Asia Airways, and TigerAirways.

In recognition of her progressive business leadership and contribution to education, Phit Lian’s alma mater, University of Aston in Birmingham, awarded her the Honorary Doctorate of Science in 2018. She also attended Advanced Management Programs at Harvard Business School and Post Experience program at Wharton Business School.

Phit Lian is Singaporean, and married with 2 adult children. For leisure, she loves exploring places and experiencing the destination’s way of life and the impacts of its developments over time.

Tom Cowan

Tom Cowan is a founder of TDM Growth Partners, a global investment firm with offices in Sydney and New York. TDM invests in fast-growing companies run by passionate management teams. Its unique and flexible mandate allows them to invest in public and private companies globally. TDM has a highly focused approach to investing, with a portfolio of no more than 15 investments globally.

Prior to joining TDM, Tom worked for Investec Wentworth in corporate advisory and KPMG Corporate Finance in the mergers and acquisitions area.

Tom is a Non-executive Director of Guzman y Gomez and previously a Non-executive director at Baby Bunting Limited.

Tom holds a first-class Honours degree in Finance and Accounting from the University of Sydney.

Corey Bertram

Chief Technology Officer

As CTO, Corey leads the strategy & execution for Rokt’s engineering team and technical vision.

Corey has over 15 years of experience as a digital entrepreneur and technical lead. Prior to Rokt, Corey oversaw Datadog’s Infrastructure & SRE teams through its extensive multi-cloud growth in its lead-up to IPO. Corey also led the engineering division of Timshel, building the underlying platform technology for the Hillary Clinton 2016 presidential campaign. In his time at Netflix, Bertram oversaw the expansion of the company’s Chaos Engineering functionality as its customer base grew globally to over 75 million customers.

Corey is based out of NYC.

Hunter Yaw

Chief Product Officer

As Chief Product Officer, Hunter directs all product-related activities at Rokt in collaboration with strategic partners.

Before joining Rokt, Hunter built and led the product and partnerships teams at Loadsmart, a startup working to digitize the logistics market in North America. Before Loadsmart, Hunter held several positions in the Product team at Shapeways, a 3D printing startup based in New York. He began his career in Russia working on the reconstruction of a Stalinist-era resort on the Black Sea, after which he ran fuel logistics for the 2014 Olympics in Sochi. He entered the tech space at a travel startup in Moscow where he ran their partnership with Airbnb, and subsequently built and sold his own startup providing data for restaurants in South Florida before joining Shapeways.

He holds a degree in German & Russian from the University of Oxford.