Q. How has the ROKT self-service platform benefited your business?

ROKT has driven pre-qualified customers with a high propensity to shop online to our site

Q. What trends in digital are you tracking right now?

Growth hacking, mobile, big data and disruptive technologies

Q. How important is it to you to be in control of your own marketing campaigns?

Crucial. It is core to who we are. Furthermore, we are a start up, so customer acquisition will be the most important driver of our success and therefore a core competency

Q. What’s the best marketing campaign you’ve seen so far this year?

Uber teaming up with Gelato Messina for ice cream delivered to the people was a fantastic collaboration

Q: What are the top 3 apps you’re using at the moment?

Instagram, Shazam, Wunderlist

About BeerBud.com.au

BeerBud.com.au is the #1 place to discover and shop for Australia’s best craft beer. Now you find more than 130 craft beers from over 40 of Australia’s best craft breweries online, and have them delivered right to your door. Every beer features tasting notes, member ratings and the story behind the brewery. Plus, you can subscribe to receive their hand-selected mixed cases featuring a different local brewery each month, and receive invites to tailored craft beer events, brewery tours, exclusive member benefits and access to limited edition beers.

Visit them at: www.beerbud.com.au