Q. How has the ROKT self-service platform benefited your business?
ROKT has driven pre-qualified customers with a high propensity to shop online to our site
Q. What trends in digital are you tracking right now?
Growth hacking, mobile, big data and disruptive technologies
Q. How important is it to you to be in control of your own marketing campaigns?
Crucial. It is core to who we are. Furthermore, we are a start up, so customer acquisition will be the most important driver of our success and therefore a core competency
Q. What’s the best marketing campaign you’ve seen so far this year?
Uber teaming up with Gelato Messina for ice cream delivered to the people was a fantastic collaboration
Q: What are the top 3 apps you’re using at the moment?
Instagram, Shazam, Wunderlist
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