ROKT

News & Insights

4 Ways E-Commerce Operators Can Achieve Greater Success

Working to drive incremental revenue is something that keeps every e-commerce person up at night. Let’s face it. The path to sustainable success on e-commerce isn’t clear cut. To help e-commerce operators define better outcomes, ROKT offers four ways to drive incremental revenue through a focus on long-term customer centricity. 1. Start With Your Customers Repeat customers are the lifeblood of an e-commerce site. But industry research shows that the buying behaviors of new shoppers compared to existing customers are different. For example, returning customers spend almost double what new shoppers spend. Fixating on existing customers is important, but it's not a certain path to success. That’s why innovations by Amazon, Alibaba, and other Internet behemoths are forcing everyone to step up their game by deepening customer relationships and creating more value. Creating more value in a...

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Achieving Clarity in Ad Performance with ROKT

Marc Pritchard, Procter & Gamble Company’s Chief Brand Officer, recently indicated he’s more than willing to make massive expenditures to buy digital ads as long as he can see irrefutable evidence that they're doing what's expected. The problem of not knowing what's working has been plaguing advertisers well before the advent of the digital age. John Wanamaker, a marketing pioneer and early proponent of advertising, was quoted back in the 19th century as saying: “Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Akin to Mr. Wanamaker, those in today's ad industry face several issues confidently applying attribution back to specific sources. After all, the customer journey is complex. From the beginning to the end of the customer journey, there are a myriad of channels consumers...

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Tech Enhancements Boost Revenue Performance by 2X for E-Commerce Operators

ROKT recently implemented a series of enhancements to our technology stack that will yield better results for e-commerce operators; most notably a 2X improvement in revenue generation. In fact, we're already seeing evidence of our objective to reach a 2X boost in revenue performance. For example, a partner that operates a low-cost airline in the U.S. reported a  200% increase in revenue generation on mobile and a 100% rise on desktop. A number of our ticketing partners are reporting consequential performance gains as well. Fewer Low Engagement Modules To drive revenue, we sought to raise the level of customer engagement by providing a better user experience. To achieve this, ROKT developed the new ROKT Super Widget. It is the tip of the iceberg of a host of things that offer the very best native experience...

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ROKT’s New Prime Placement Drives 2X Performance, Other Enhancements for Advertisers

ROKT has updated its widgets and opened up a new placement to drive better results for our advertisers. Notably early results are showing 2X improvement in the level of performance for our advertisers. As part of these changes, we’ve opened the door for advertisers to create ad campaigns in the first message location in the widget. This new placement type, called Prime Placement, now gives advertisers access to the slot with the highest impression and engagement value in our network. With Prime Placement, we see the potential for a 100% boost in campaign performance, a greater share of voice, as well as a stronger brand impact. Fewer Steps to Engagement; Better Experience Beyond Prime Placement, ROKT has made other technological improvements that will benefit advertisers. We’re improving customer engagement by providing a better user experience with our new...

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ROKT Names New Managing Director

ROKT's origins trace back to the Asia-Pacific (APAC) region. And while we've grown to serve thousands of brands from offices across four continents, APAC is an important part of our strategic plan. That’s why we’ve strengthened our team to welcome Craig Shotland, ROKT’s Managing Director of the APAC region. From ROKT's Sydney office, Craig oversees all commercial and operational activities in the region, supporting business development efforts originating from ROKT's offices in Sydney, Melbourne, Auckland, and Singapore. In addition, Craig is in charge of growing the company's partnership network of e-commerce operators while increasing the number and type of performance marketers who can leverage ROKT's unique transaction marketing capabilities. He also oversees ROKT's expansion into Japan and other North Asian markets. According to ROKT CEO Bruce Buchanan, "Craig is a seasoned executive with substantive experience...

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4 Marketing Trends Influencing the Travel Industry

For travel advertisers, standing out among the sea of competitors is no easy feat—especially in the digital space. The market is cluttered and price, choice, and the very best deals rule. Complicating matters, consumers conduct several searches before they are ready to transact, often giving mixed signals. How do you compete? The key is to find creative ways to leverage your audience. The travel vertical has been one of the strongest performers on the ROKT platform since launch, and it continues to thrive—travel and tourism related brands represent 32 percent of the messages displayed across the ROKT network in 2017. In 2016 alone, the category grew significantly when we developed our ticketing partner network and helped acquire 5.1 million new consumers globally. In addition, we’ve used conversion data to inform our targeting optimizations to ensure...

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AirportParkingReservations.com, ParkSleepFly.com Join ROKT’s Partner Family

ROKT is pleased to welcome AirportParkingReservations.com and ParkSleepFly.com to our partner network. These partnerships strengthen our market by providing advertisers with a larger, yet niche target audience. AirportParkingReservations.com and ParkSleepFly.com serve travelers who want to save money on airport parking as well as airport hotel + parking packages. Specifically, AirportParkingReservations.com helps travelers find and reserve affordable airport parking at more than 85 airports across the U.S. and Canada. ParkSleepFly.com offers customers airport hotel and parking packages for less than what they might pay for parking costs at the airport alone. On both sites, ROKT launched an auto-extension widget for desktop and mobile experiences. The widget appears to users after they make a reservation and incentivizes customers to engage by prompting them to enter into a sweepstakes. We welcome AirportParkingReservations.com and ParkSleepFly.com to the ROKT...

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So Many New ROKTStars!

To support our ongoing business growth and our recent acquisition, ROKT is committed to hiring great employees. It’s a core focus for us. Earlier this month, we held our largest training session yet in New York. We wrapped up Q1 welcoming 25 new employees from across the business representing our global footprint! We’ve scoured the globe for the brightest employees to continue to give advertisers and partners the very best of ROKT. To meet our ambitious market growth and product plans, these ROKTStars will help us continue to maintain exceptional levels for our product and service. Welcome to the ROKT family, guys! We’re always looking for recommendations. If you know of anyone who might be a good fit, feel free to contact us. Be sure to check out our jobs page!

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