Bruce Buchanan on unlocking the potential of the transaction moment at DMEXCO’21

DMEXCO, Europe’s leading digital marketing & tech event, is a meeting place and a community for key players in the business of innovation. With thought leaders from Google, Tik Tok, Paypal, Salesforce, Shopify, and more sharing business and culture-shaping ideas, the event is known for driving the digital agenda of the future.

This year’s DMEXCO theme was “Setting New Priorities”, an apt theme, as September 2021 marks one and a half years since the pandemic transformed the world of ecommerce and induced a wave of digital transformation, completely changing consumer behavior and creating new challenges for businesses everywhere.

With global ecommerce growing at 30%, brands and retailers are being forced to reimagine their business, sustain growth and keep up with emerging technology and trends. In order to manage the ever-evolving and complex journey between consumer expectations and growth, it is vital that ecommerce companies maximize revenue and engagement opportunities throughout the purchase journey. 

Bruce Buchanan, Rokt’s founder, and CEO, spoke with DMEXCO’s Anna Patterson about how ecommerce companies can double their profitability and unlock value in the transaction moment—a point in the last stages of the purchase journey when consumers are most receptive to messaging and most likely to engage with relevant offers. This highly personalized, one-to-one interaction allows brands to connect with customers at the right place and time to unlock additional revenue, maximize conversion, and increase loyalty. 

During his fireside chat, Bruce Buchanan dove into why the transaction moment is critical to ecommerce growth and how all online businesses can unlock incremental value by using AI to personalize messages and offers during the purchase journey. Watch the complete conversation above.