ROKT

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Category: Behind the Scenes

ROKT appoints News Corp Australia executive to lead Melbourne sales efforts

Transaction marketing company ROKT has appointed Susie Kyrou as sales director – Victoria. The announcement:ROKT, the transaction marketing company, today announced the appointment of Susie Kyrou as its Sales Director – Victoria. In her new role, Kyrou will focus on advancing the company’s advertising sales efforts in the Melbourne market.Susie KyrouShe joins ROKT from News Corp Australia where she served as a Group Sales Manager in Melbourne. “Susie is the right person, in terms of skills, energy and sales creativity, to drive our push into media agencies and raise demand for the ROKT platform in Victoria,” Neil Robinson, ROKT’s Chief Revenue Officer said. “She is familiar with the region in that she has worked with a number of major publishers there and is a Melbournian. I look forward to her making impactful contributions to ROKT’s...

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ROKT appoints Elliott Knight as APAC sales director

Transaction marketing company ROKT has appointed Elliott Knight as its APAC sales director.The announcement: ROKT, the transaction marketing company, today announced the appointment of Elliott Knight as its Sales Director, Asia-Pacific Region, a newly created position and a reflection of the company’s revenue ramp-up in the area. Knight was promoted to his new post from National Sales Director, Australia. Knight’s new responsibilities will include driving revenue in Australia and Singapore as well as overseeing ROKT’s sales initiatives in New Zealand. He will report to Neil Robinson, ROKT’s Chief Revenue Officer, and be based on the company’s Sydney office. “Elliott has played a significant role in advancing ROKT’s place in the Australian digital marketing industry since he joined our team in 2012 as a sales manager,” Robinson said. “His ability to work with marketers and agencies...

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In the Spotlight: Jim Haysom, UK Sales Director

When did you first start working at ROKT?I joined ROKT in May 2015, the first person based in the United Kingdom.Describe ROKT in three words:Authentic, Pioneering and Energetic.What does a typical day at ROKT look like for you?Launching and growing ROKT in Europe is fast-paced and consists of building our partner network, our advertisers and our local team.  On a daily basis we review the performance of our campaigns, and how we’re tracking against our goals and objectives.  A lot of time is spent building relationships and educating prospective customers and digital agencies about the value of Transaction Marketing, whilst growing our existing business at speed.What is the best marketing campaign you’ve seen recently?Spies Travel used the historical low birth rates in Denmark, unusual statistics and a provocative video to encourage more...

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News Corp. Digital Executive Joins ROKT as Chief Revenue Officer

Neil Robinson to Advance Global Ad Sales Efforts NEW YORK and SYDNEY, Oct. 6, 2015 /PRNewswire/ -- ROKT, the transaction marketing company, has appointed Neil Robinson its Chief Revenue Officer, the company today announced. Robinson will be responsible for building and leading the company's global sales team, devising solutions for marketers and attracting leading advertisers and their agencies to its transaction marketing platform.Robinson, to be based in New York, will report to Bruce Buchanan, ROKT's CEO, who said, "Neil has demonstrated, over his years in digital media sales, an exceptional ability to grasp an advertiser's challenges and formulate programs that exceed expectations.  His industry insight and enthusiasm for all things digital will be most welcome at ROKT.  We are glad to have him on the ROKT team."Prior to joining ROKT, Robinson spent 19 years...

Corporate portrait of  Neil Robinson at Holt Street, Surry Hills, today.
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In the Spotlight: Andrew Chalk, Senior Data Scientist

What does a typical day at ROKT look like for you?My work is quite varied and on a given day I could be working to improve how we match offers to potential customers, analysing data to better understand customer behaviour or producing dashboards to monitor performance of the system.What is the best marketing campaign you’ve seen recently?I have chickens at home and find their behaviour fascinating. I also have a love of cars (even though I can't afford the ones I would like to drive). Combine the two with some funky music and you get this from Mercedes Benz https://www.youtube.com/watch?v=Bz3pheXYiE8If you could recommend one place in your city, where would it be?During the summer I love taking my family and dogs to the beaches at the Central Coast just north of Sydney. Unlike...

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ROKT’s Growth Draws FitzRoy to Chief Product & Engineering Post

Former Boston Consulting Group Digital Expert To Lead Product Development at Rapidly Growing ROKTROKT, the transaction marketing company, today announced the appointment of Stuart FitzRoy as Chief Product & Engineering Officer (CPEO).  He will report to ROKT’s CEO, Bruce Buchanan.In his role, a newly created position, FitzRoy will direct all aspects of ROKT’s product development and engineering activities.  In addition, he will play a central role in ROKT’s product strategy and roadmap evolution.“ROKT is fortunate to have a person with Stuart’s intellect, drive and ability to deliver,” Buchanan said.  “I had the pleasure of working with Stuart in two prior business endeavors and am thrilled to have him apply his experience and energy to ROKT’s growth as the leader in transaction marketing.”Prior to ROKT, FitzRoy was a Principal with The Boston Consulting Group...

Stuart FitzRoy, ROKT's Chief Product & Engineering Officer
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In The Spotlight: Tayler Ansel, Strategic Account Manager

When did you first start working at ROKT? I joined the ROKT team in March 2015 as the first Strategic Account Manager located in the San Francisco office.Describe ROKT in three words: Progressive, Stimulating, ChallengingWhat does a typical day at ROKT look like for you? Every morning we have a team meeting to run through achievements from the day prior and to list the three things that we want to accomplish that day. Communication is key as we work with people in multiple timezones. Then I will send my daily reports to all clients. After this my day could go in many different directions based on client meetings and objectives.What is the best marketing campaign you’ve seen recently? I’m obsessed with the NikeLab x sacai summer collection. Such an awesome video:If you could recommend one place...

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