ROKT

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Category: Featured

Rokt Finalizes US$26 Million Series ‘B’ Funding Round

'...One of the Biggest This Year...' Rokt concluded a US$26 million Series "B" funding round, led by Moelis Australia Ltd.  John Ho, Lachlan Murdoch, Greg Roebuck, Square Peg Capital, and Time Inc. also participated in this investment. "This US$26 million funding round is one of the biggest this year for an Australian company," said Tushar Roy, a Square Peg Partner. "It represents more than investor confidence in the company. It serves as a reaffirmation of our belief that Rokt will persist to gather speed along its path to becoming a company that profoundly changes the way brands acquire and convert customers worldwide." Rokt's "B" round consisted of US$15 million, announced in February 2017, and a further US$11 million investment made by existing investors. The investment process was structured this way to facilitate Rokt's acquisition of strategic...

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AirportParking Reservations.com, ParkSleepFly.com Join ROKT’s Partner Family

ROKT is pleased to welcome AirportParkingReservations.com and ParkSleepFly.com to our partner network. These partnerships strengthen our market by providing advertisers with a larger, yet niche target audience. AirportParkingReservations.com and ParkSleepFly.com serve travelers who want to save money on airport parking as well as airport hotel + parking packages. Specifically, AirportParkingReservations.com helps travelers find and reserve affordable airport parking at more than 85 airports across the U.S. and Canada. ParkSleepFly.com offers customers airport hotel and parking packages for less than what they might pay for parking costs at the airport alone. On both sites, ROKT launched an auto-extension widget for desktop and mobile experiences. The widget appears to users after they make a reservation and incentivizes customers to engage by prompting them to enter into a sweepstakes. We welcome AirportParkingReservations.com and ParkSleepFly.com to the ROKT...

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Rokt Announces Largest Acquisition: CalReply

Today, we are excited to announce the acquisition of CalReply, our largest acquisition yet! Over the last few years, Brad Lindenberg and his team have built CalReply into the world's leading mobile calendar marketing platform with over 4 million users in 30 languages across the globe. CalReply handles calendar marketing for many of the world's biggest brands including ESPN, FOX, MLB, NASCAR, ITV and UFC, among others.   Why did CalReply and Rokt join forces? A key driver for bringing CalReply and Rokt together was the fact that many of Rokt’s partners are e-commerce providers looking to establish new high engagement communication channels. Since 70% of the transactions Rokt processes are for event-based activities, CalReply’s calendar experience will allow Rokt to deliver even greater value by extending customer engagement to the mobile calendar after a transaction....

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Optimize your customer experience

Are you interested in improving customer conversion rates, engagement rates or ancillary revenue? Find out how brands are increasing: Conversion rates by up to 10% Social engagement, data or cross-sell campaigns between 100%-300% Ancillary revenue 25 fold through the use of third-party sponsors/advertisers When we hear from businesses about optimizing their e-commerce experience, they tend to tell us how they have tested so much that they don’t think there's a lot of upside left on the table. Then we go through the user experience and, remarkably, we find many non-performing bits of content to which the user is exposed. Take a look at this visual to better understand what we mean. Have you ever experienced something like this? What are some of the challenges with the above? In a transactional environment, customers are highly engaged in a...

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ROKT’s Newest Capabilities

Calendaring A Calendar integration was recently added to the ROKT Marketing offering. Calendaring provides a unique communications channel that has many of the same properties as email and push notifications but is a mobile-first channel providing a unique way to get through with time-sensitive communications, such as sales, events, launches, etc. We built this product in partnership with CalReply, the leading calendar service provider in the market. ROKT Analytics v2 The beta version of our new ROKT Analytics product was also rolled out recently. The new version adds three new pieces of functionality: ROKT Incrementality: This is a new feature added to ROKT Analytics that provides users with a full breakdown of the incremental impact of ROKT advertising. It shows conversion activity in a control group. Think of this as the business you would have...

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Series ‘B’ celebrations!

Last week, we announced our Series 'B' funding. We can't wait to show you how this will enable us to expand across more markets, build more innovative technology and strengthen our value proposition through acquiring strategic assets. And all of this wouldn't have been possible without the ROKT team. So a big thanks goes out to everyone in the ROKT family across all offices - thanks for all you do and here is to writing another chapter in the ROKT story. Cheers! rokt_capraise_blog_officescelebrate_2

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ROKT Closes Series ‘B’ Funding Round with $15 Million Led by Moelis

Will Use Investment to Accelerate Global Growth, Acquire Strategic Assets ROKT today announced it has completed a $15 million Series "B" investment led by Moelis Australia Asset Management, part of Moelis & Company. In addition, Time Inc. participated in this round along with existing investors including John Ho, Lachlan Murdoch, Greg Roebuck and Square Peg Capital. ROKT will use the investment to accelerate development of its market-leading transaction marketing technology, expand its management ranks, ramp up international market growth as well as acquire strategic assets that will strengthen its value proposition. “ROKT is uniquely positioned at the intersection of commerce and digital media," said John Ho, Janchor Partners' Chief Investment Officer. "Both areas are showing enormous growth, with e-commerce on track to be a $3 trillion market in the next few years and performance-driven digital...

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ROKT Signals Aggressive European Expansion; Names Simon Edelstyn EMEA Managing Director

Well-Respected Digital Ad & Telecoms Exec to Apply Experience Growing Google, Outbrain in Europe To Advance The Transaction Marketing Company ROKT, the transaction marketing company, has appointed Simon Edelstyn its Managing Director of the Europe, Middle East & Africa (EMEA) region. Edelstyn will report to ROKT's CEO Bruce Buchanan and be a member of the company's executive committee. "Simon is regarded as one of the very best to take a venture that isn't based in Europe and build its presence across the continent," Buchanan said. "He is the perfect person to accelerate our growth in Europe as Simon is superbly skilled at developing sales teams, creating mutually beneficial partnerships and managing projects of enormous complexity. I could not be more thrilled with Simon joining ROKT at this point in our development in the EMEA...

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