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#UKGETSROKT

Yesterday, we formally launched our expansion to the UK  with a small event at the Ham Yard Hotel. We were joined by industry leaders like Rob Bassett, eBay’s UK sales director, Frank Gutierrez, Live Nation’s SVP of Business Development - Strategic Alliances, and Ed Smith, Foxtel’s executive director of sales and marketing.In six short years, we’ve grown from a small team in Australia to a global brand across North America, Asia and now the UK. Moving to a new market carries risk. But our early stage clients, like eBay and Ticketmaster, have helped build a strong foundation in the UK.We want to thank everyone who attended the event. You welcomed us graciously, and we can’t thank you enough for it.  We are truly excited to be in the UK and look...

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ROKT Continues Rapid Expansion with Launch in UK

Transaction Marketing Platform Now Available to British Brands; Powerful Way to Find Customers, Boost Engagement and Sales in the Digital WorldLondon – Building on its success in North America and the Asia-Pacific region, ROKT, the transaction marketing company, is extending its presence across four continents with the launch of its UK operations and the opening of a London office, the company announced.eBay and Ticketmaster are among clients already harnessing the power of the ROKT marketing platform in the UK as the company begins operations here. The team in the UK is led by Jim Haysom, UK Sales Director. Prior to ROKT, Haysom served in sales roles at AutoTrader and eBay UK.The ROKT transaction marketing platform engages with consumers at the point of transaction, delivering advertisers large volumes of new and highly attractive customers...

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ROKT Expands – Opens LA Office

Los Angeles Office to Serve as Global Hub for PartnershipROKT, the transaction marketing company, today announced the opening of its U.S. Western Office in Santa Monica, CA. ROKT team members there will focus on the needs of our global partners and advertisers located on the West Coast.Need for the regional center was borne out of an increased number of partners and companies advertising on the ROKT transaction marketing platform with headquarters in California.“Our presence in Los Angeles is both a measure of the rapid growth of the ROKT platform and our commitment to collaborate closely with new global Partners like Live Nation, Ticketmaster and AEG,” said Bruce Buchanan, ROKT’s CEO.Personnel based at the center include members of the Partnership Business Development, Partnership Technical Account Management, Advertiser Sales and Account Management.ROKT brings its...

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ROKT appoints News Corp Australia executive to lead Melbourne sales efforts

Transaction marketing company ROKT has appointed Susie Kyrou as sales director – Victoria. The announcement:ROKT, the transaction marketing company, today announced the appointment of Susie Kyrou as its Sales Director – Victoria. In her new role, Kyrou will focus on advancing the company’s advertising sales efforts in the Melbourne market.Susie KyrouShe joins ROKT from News Corp Australia where she served as a Group Sales Manager in Melbourne. “Susie is the right person, in terms of skills, energy and sales creativity, to drive our push into media agencies and raise demand for the ROKT platform in Victoria,” Neil Robinson, ROKT’s Chief Revenue Officer said. “She is familiar with the region in that she has worked with a number of major publishers there and is a Melbournian. I look forward to her making impactful contributions to ROKT’s...

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ROKT appoints Elliott Knight as APAC sales director

Transaction marketing company ROKT has appointed Elliott Knight as its APAC sales director.The announcement: ROKT, the transaction marketing company, today announced the appointment of Elliott Knight as its Sales Director, Asia-Pacific Region, a newly created position and a reflection of the company’s revenue ramp-up in the area. Knight was promoted to his new post from National Sales Director, Australia. Knight’s new responsibilities will include driving revenue in Australia and Singapore as well as overseeing ROKT’s sales initiatives in New Zealand. He will report to Neil Robinson, ROKT’s Chief Revenue Officer, and be based on the company’s Sydney office. “Elliott has played a significant role in advancing ROKT’s place in the Australian digital marketing industry since he joined our team in 2012 as a sales manager,” Robinson said. “His ability to work with marketers and agencies...

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News Corp. Digital Executive Joins ROKT as Chief Revenue Officer

Neil Robinson to Advance Global Ad Sales Efforts NEW YORK and SYDNEY, Oct. 6, 2015 /PRNewswire/ -- ROKT, the transaction marketing company, has appointed Neil Robinson its Chief Revenue Officer, the company today announced. Robinson will be responsible for building and leading the company's global sales team, devising solutions for marketers and attracting leading advertisers and their agencies to its transaction marketing platform.Robinson, to be based in New York, will report to Bruce Buchanan, ROKT's CEO, who said, "Neil has demonstrated, over his years in digital media sales, an exceptional ability to grasp an advertiser's challenges and formulate programs that exceed expectations.  His industry insight and enthusiasm for all things digital will be most welcome at ROKT.  We are glad to have him on the ROKT team."Prior to joining ROKT, Robinson spent 19 years...

Corporate portrait of  Neil Robinson at Holt Street, Surry Hills, today.
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The Australian Financial Review: The Next Tech Unicorns…ROKT

The Weekend Magazine of The Australian Financial Review checked in with some of the country's savviest tech investors to learn who they see as the next tech unicorns, companies valued at US $1 billion or more.  It's excerpted below.  The full article can be seen here: http:///1N6MUvJ. On ROKT: "They're solving big important problems in a differentiated way." Are Envato, Canva, Campaign Monitor, Aconex and Rokt the next AtlassianBy Yolanda Redrup and Paul SmithIn technology, much like fiction, unicorns are rare, mythical creatures, which most only ever dream of capturing.In tech start-up land "unicorn" has become the moniker for a company that has achieved the valuation of $US 1 billion, and in the United States only about 0.14 per cent of tech start-ups ever reach that status.Australian software success story Atlassian is one of these rare beasts, and with news that it plans to pursue a $3 billion-plus...

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