ROKT

News & Insights

Category: Insights

4 Marketing Trends Influencing the Travel Industry

For travel advertisers, standing out among the sea of competitors is no easy feat—especially in the digital space. The market is cluttered and price, choice, and the very best deals rule. Complicating matters, consumers conduct several searches before they are ready to transact, often giving mixed signals. How do you compete? The key is to find creative ways to leverage your audience. The travel vertical has been one of the strongest performers on the ROKT platform since launch, and it continues to thrive—travel and tourism related brands represent 32 percent of the messages displayed across the ROKT network in 2017. In 2016 alone, the category grew significantly when we developed our ticketing partner network and helped acquire 5.1 million new consumers globally. In addition, we’ve used conversion data to inform our targeting optimizations to ensure...

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5 Steps to Customer Acquisition Success

When you’re looking to acquire new customers, the tried and true isn’t always effective. Sometimes you need to try something new or to rethink your existing strategies. But rest assured—we won’t leave you hanging. We’ve outlined five steps to get you thinking and bring you closer to your customer acquisition objectives. Let’s dive in. 1. Drive consent at the point of acquisition Not all acquisition strategies are created equal. How consumers find your brand will determine the duration of the customer journey, and if they will ultimately transact with you. The point of acquisition is critical, and obtaining affirmative consent up front will greatly affect future behavior. ROKT, for example, creates brand awareness when consumers give their consent and are in the mindset to take an action—at the point where they just made a purchase on...

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Optimize your customer experience

Are you interested in improving customer conversion rates, engagement rates or ancillary revenue? Find out how brands are increasing: Conversion rates by up to 10% Social engagement, data or cross-sell campaigns between 100%-300% Ancillary revenue 25 fold through the use of third-party sponsors/advertisers When we hear from businesses about optimizing their e-commerce experience, they tend to tell us how they have tested so much that they don’t think there's a lot of upside left on the table. Then we go through the user experience and, remarkably, we find many non-performing bits of content to which the user is exposed. Take a look at this visual to better understand what we mean. Have you ever experienced something like this? What are some of the challenges with the above? In a transactional environment, customers are highly engaged in a...

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ROKT Closes Series ‘B’ Funding Round with $15 Million Led by Moelis

Will Use Investment to Accelerate Global Growth, Acquire Strategic Assets ROKT today announced it has completed a $15 million Series "B" investment led by Moelis Australia Asset Management, part of Moelis & Company. In addition, Time Inc. participated in this round along with existing investors including John Ho, Lachlan Murdoch, Greg Roebuck and Square Peg Capital. ROKT will use the investment to accelerate development of its market-leading transaction marketing technology, expand its management ranks, ramp up international market growth as well as acquire strategic assets that will strengthen its value proposition. “ROKT is uniquely positioned at the intersection of commerce and digital media," said John Ho, Janchor Partners' Chief Investment Officer. "Both areas are showing enormous growth, with e-commerce on track to be a $3 trillion market in the next few years and performance-driven digital...

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ROKT to raise cash ‘to supercharge growth’

By Damon Kitney, Victorian Business Editor, The Australian THE digital marketing company backed by Lachlan Murdoch, Carsales chief Greg Roebuck and the Paul Bassat and James Packer-bankrolled Square Peg Capital is poised to embark on a capital raising worth tens of millions of dollars after striking a series of landmark deals with some of the biggest ticketing and events companies in the world. ROKT, which has patented technology that connects advertisers through partners’ websites to new digital online and mobile consumers, has more than doubled its revenues since its high profile backers seeded it with US$8.5 million at the end of 2013. Now ROKT’s chief executive, former Jetstar chief executive Bruce Buchanan, says the company is poised to launch a capital raising worth “tens of millions of dollars’’ over the next six weeks to “supercharge’’...

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#UKGETSROKT

Yesterday, we formally launched our expansion to the UK  with a small event at the Ham Yard Hotel. We were joined by industry leaders like Rob Bassett, eBay’s UK sales director, Frank Gutierrez, Live Nation’s SVP of Business Development - Strategic Alliances, and Ed Smith, Foxtel’s executive director of sales and marketing. In six short years, we’ve grown from a small team in Australia to a global brand across North America, Asia and now the UK. Moving to a new market carries risk. But our early stage clients, like eBay and Ticketmaster, have helped build a strong foundation in the UK. We want to thank everyone who attended the event. You welcomed us graciously, and we can’t thank you enough for it.  We are truly excited to be in the UK and look...

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Tear Down the Organizational Silos? Duh!

A major digital ad research firm promoted a conference it was holding.  One panel discussion topic on the program grabbed my attention: emerging organizational models. The discussion was to look at how (or if) organizations need to avoid or eliminate silos to best engage with consumers across “channels, screens and experiences.” I’ve never been a fan of silos unless they’re on a farm or feed storage facility.  But their existence within organizations whose aims are to connect brands with consumers has rarely, if ever, yielded anything productive or positive. That the topic may just be getting on the radar of digital marketing executives causes me some distress.   It astounds me that there are people in this industry who still look at initiatives by type of device. It’s not the PC.  Not the tablet.  Not the...

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Get Organized In 2015 With These Smartphone Apps

Remember that new year’s resolution to be more organized? Start now with these handy apps for your smartphone. 1.    PasswordBox  “Never forget a password again” How many online accounts do you have? If you have more than three accounts – and we bet you do – you should be varying your passwords. But how do you remember all those meaningless word-number combinations? PasswordBox! Here you can easily and securely store all your passwords to avoid enduring that irritating reset process every time you forget a password. 2.    Evernote “One workspace” Always forgetting your brilliant business strategies or ideas for the novel you’re going to write someday? Pop your ideas into Evernote, alongside images, audio recordings, website references, reminders and related documents. Evernote is not just for jotting down notes, but is rather recreating your entire thought process and...

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