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Category: Insights

#UKGETSROKT

Yesterday, we formally launched our expansion to the UK  with a small event at the Ham Yard Hotel. We were joined by industry leaders like Rob Bassett, eBay’s UK sales director, Frank Gutierrez, Live Nation’s SVP of Business Development - Strategic Alliances, and Ed Smith, Foxtel’s executive director of sales and marketing.In six short years, we’ve grown from a small team in Australia to a global brand across North America, Asia and now the UK. Moving to a new market carries risk. But our early stage clients, like eBay and Ticketmaster, have helped build a strong foundation in the UK.We want to thank everyone who attended the event. You welcomed us graciously, and we can’t thank you enough for it.  We are truly excited to be in the UK and look...

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Tear Down the Organizational Silos? Duh!

A major digital ad research firm promoted a conference it was holding.  One panel discussion topic on the program grabbed my attention: emerging organizational models.The discussion was to look at how (or if) organizations need to avoid or eliminate silos to best engage with consumers across “channels, screens and experiences.”I’ve never been a fan of silos unless they’re on a farm or feed storage facility.  But their existence within organizations whose aims are to connect brands with consumers has rarely, if ever, yielded anything productive or positive.That the topic may just be getting on the radar of digital marketing executives causes me some distress.  It astounds me that there are people in this industry who still look at initiatives by type of device. It’s not the PC.  Not the tablet.  Not the...

J Viles Hdsht
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Get Organized In 2015 With These Smartphone Apps

Remember that new year’s resolution to be more organized? Start now with these handy apps for your smartphone. 1.    PasswordBox  “Never forget a password again” How many online accounts do you have? If you have more than three accounts – and we bet you do – you should be varying your passwords. But how do you remember all those meaningless word-number combinations? PasswordBox! Here you can easily and securely store all your passwords to avoid enduring that irritating reset process every time you forget a password. 2.    Evernote “One workspace” Always forgetting your brilliant business strategies or ideas for the novel you’re going to write someday? Pop your ideas into Evernote, alongside images, audio recordings, website references, reminders and related documents. Evernote is not just for jotting down notes, but is rather recreating your entire thought process and...

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What Will Be The Biggest Game-changers For Digital In 2015?

Get the inside scoop on what will revolutionise the digital world this year, with tips and trends from the ROKT team. Ben Voltz, Founder 2014 has been a big year for mobile payments, such as Apple Pay. Mobile payments are becoming increasingly popular, and are receiving more global exposure. In the coming year we can expect mobile payments to have the opportunity to become a $500 billion market, including mobile purchases and value-added services. Peter Davies, Chief Revenue Officer Traditional PC Death The PC was a "work" based computer - most people spent 50% of their time on the internet at work, so therefore the ad formats that were built supported this, i.e. banners in and around news content. Mobile now makes up 50% of all internet consumption, with most of this being outside of work.  This means...

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How To Succeed At E-mail Marketing

Today, more than two-thirds of email opens worldwide occur on a mobile device. This is up from a single digit percentage just four years ago, and will only continue to grow.  With this in mind, it is important to tailor your e-communication to fit the fast-paced, small-screen habits of the modern consumer. Fortunately, we have a few tips to create a must-read marketing email. Short And Concise People are routinely reading electronic text in bites of 140 characters or less. Keep this in mind when drafting your email copy. Consider your overall goal and reason for sending the email, and any statements not in support of this objective should be cut. Mobile First With the majority of folks reading emails on their mobile as opposed to a desktop, you should always design your emails for mobile...

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Going native: harnessing content to connect with your consumers

By Justin Viles, Head of Innovation The digital world has opened many doors for advertisers and marketers – but it has also created some new challenges. One issue is that consumers now have the option of ignoring, skipping or opting out of digital advertising messages whenever they like; Exponential recently put the average click through rate for display-based online advertising at only 0.02%. Clearly we have to find new ways to make a connection. This is where native advertising comes in. Native advertising is the practice of integrating paid content into a site by inserting text or image based content into different environments to provide a seemingly unified experience. These scalable advertising platforms make it harder for the consumer to ignore your marketing message and easier for them to understand and engage with your...

Justin Viles
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Forging stronger consumer connections in a digital world

By Bruce Buchanan, CEOA lot of businesses approach digital advertising in a siloed and transactional manner: they try to optimise each form of media independently, without a good lens on how their total message will be received by their target consumer. In the non-digital advertising world this was implicitly understood, where an approach combining television, radio, outdoor and print led to stronger brand metrics and sales than solely focusing on one form of media. These days, however, consumer behavior has become more nuanced and advertising in the digital world requires a more tailored approach.Before a consumer is stirred to action, they need to be given a chance to develop awareness of your product, which will in turn lead to desire and ultimately a purchase. The best way to achieve this is to...

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