News & Insights

Category: Product Updates

ROKT’s Newest Capabilities

Calendaring A Calendar integration was recently added to the ROKT Marketing offering. Calendaring provides a unique communications channel that has many of the same properties as email and push notifications but is a mobile-first channel providing a unique way to get through with time-sensitive communications, such as sales, events, launches, etc. We built this product in partnership with CalReply, the leading calendar service provider in the market. ROKT Analytics v2 The beta version of our new ROKT Analytics product was also rolled out recently. The new version adds three new pieces of functionality: ROKT Incrementality: This is a new feature added to ROKT Analytics that provides users with a full breakdown of the incremental impact of ROKT advertising. It shows conversion activity in a control group. Think of this as the business you would have...

Read more