ROKT

News & Insights

Category: Product Updates

Tech Enhancements Boost Revenue Performance by 2X for E-Commerce Operators

ROKT recently implemented a series of enhancements to our technology stack that will yield better results for e-commerce operators; most notably a 2X improvement in revenue generation. In fact, we're already seeing evidence of our objective to reach a 2X boost in revenue performance. For example, a partner that operates a low-cost airline in the U.S. reported a  200% increase in revenue generation on mobile and a 100% rise on desktop. A number of our ticketing partners are reporting consequential performance gains as well. Fewer Low Engagement Modules To drive revenue, we sought to raise the level of customer engagement by providing a better user experience. To achieve this, ROKT developed the new ROKT Super Widget. It is the tip of the iceberg of a host of things that offer the very best native experience...

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ROKT’s New Prime Placement Drives 2X Performance, Other Enhancements for Advertisers

ROKT has updated its widgets and opened up a new placement to drive better results for our advertisers. Notably early results are showing 2X improvement in the level of performance for our advertisers. As part of these changes, we’ve opened the door for advertisers to create ad campaigns in the first message location in the widget. This new placement type, called Prime Placement, now gives advertisers access to the slot with the highest impression and engagement value in our network. With Prime Placement, we see the potential for a 100% boost in campaign performance, a greater share of voice, as well as a stronger brand impact. Fewer Steps to Engagement; Better Experience Beyond Prime Placement, ROKT has made other technological improvements that will benefit advertisers. We’re improving customer engagement by providing a better user experience with our new...

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ROKT’s Newest Capabilities

Calendaring A Calendar integration was recently added to the ROKT Marketing offering. Calendaring provides a unique communications channel that has many of the same properties as email and push notifications but is a mobile-first channel providing a unique way to get through with time-sensitive communications, such as sales, events, launches, etc. We built this product in partnership with CalReply, the leading calendar service provider in the market. ROKT Analytics v2 The beta version of our new ROKT Analytics product was also rolled out recently. The new version adds three new pieces of functionality: ROKT Incrementality: This is a new feature added to ROKT Analytics that provides users with a full breakdown of the incremental impact of ROKT advertising. It shows conversion activity in a control group. Think of this as the business you would have...

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