From Cart to Confirmation: A Product Suite that Grows with you
Great things happen in the blink of an eye, and the world of ecommerce is no different. Buyers find the perfect product, add it to their cart, and hit “buy.” In that fleeting moment, everything comes together—the Transaction Moment, where consumers are fully engaged, wallets open, and in the buying mindset.
Rokt’s unique product suite turns this critical moment into a powerful opportunity for engagement and revenue. By leveraging advanced machine learning and first-party data, we help businesses enhance customer interactions, boost average order value (AOV), and unlock growth while creating a delightful shopping journey for each consumer.
Seizing the opportunity of the Transaction Moment
At Rokt, we unlock the potential of the Transaction Moment™ — a critical point where customer engagement reaches its peak and the opportunity to double the economics emerges. This happens after a customer’s browsing session, when they have added products to their cart all the way through successfully completing the checkout process. Having already made their selection, they’re in the buying mindset. It presents a powerful opportunity to showcase highly relevant offers, turning a one purchase into a memorable experience while improving loyalty.
By engaging customers with meaningful offers when they are most receptive, Rokt ensures that each transaction strengthens long-term customer relationships while also generating immediate value, paving the way for long-term customer and business growth.
Engaging with customers from cart to confirmation
Many technology partners focus on specific aspects of the shopping journey, but their impact is often limited to individual touchpoints. In contrast, Rokt’s product suite transforms the entire Transaction Moment from cart to confirmation, unlocking revenue potential. By enhancing engagement at critical decision-making points—from when a customer adds items to their cart, post-product selection, all the way through to thank you and confirmation pages — Rokt creates a seamless experience. This comprehensive approach combines highly relevant offers from premium advertisers with intelligent customer segmentation, driving increased engagement, fostering loyalty, and maximizing revenue opportunities throughout the purchasing process.
In the cart
Enhance the shopping experience by directly integrating upsell and cross-sell opportunities within the cart. Our technology allows customers to add recommended products to their cart with a single click, increasing the likelihood of additional purchases. Rokt’s in-cart integration seamlessly weaves these opportunities into the shopping experience, transforming curiosity into action and boosting the average order value (AOV).
Payments page, at checkout
Realize the total value of the Payments Page with exclusive offers like co-branded cards and flexible Buy Now Pay Later (BNPL) options, alongside deals from third-party payment providers. Address the proliferation of card and payment options with a single tool designed to help you create the best experience for each customer by offering incremental financial service products.
Thank You page
After payment but before the transaction is completed, our placement on the ‘Thank You’ page amplifies the most relevant deals before the purchase is confirmed. This allows customers to explore options that resonate with their unique interests and preferences while they are still in the buying mindset.
Confirmation page
Drive incremental value at a unique moment in the checkout process— after a customer has completed their purchase. Delight customers by delivering tailored offers after they complete their checkout, achieving performance that is 50 times higher than traditional ads.
Different campaigns for unique business needs
As businesses navigate the complexities of today’s ecommerce market, the need for a trusted strategic partner becomes clear. Rokt’s sought-after solutions transform the Transaction Moment and empower merchants to drive customer relevance through tailored campaigns. Beyond our scaled network of third-party offers, Rokt’s technology also unlocks a range of opportunities for partners to balance key internal objectives, like customer reengagement and app downloads.
- First-party acquisition campaigns: Leverage your confirmation page to scale long-term LTV initiatives and re-engage customers without sacrificing revenue from third-party offers. Rokt’s advanced machine learning determines the message that resonates most with your customers, ensuring they encounter the most relevant options. Partners that re-engage customers with first-party campaigns can see up to a 50% improvement in app downloads, a 30% increase in loyalty program sign-ups, and up to a 50% increase in gift card purchases.
- Customer survey campaigns: Gain vital feedback through surveys powered by providers like Medallia and Trust Pilot. This approach boosts Net Promoter Scores (NPS) by strategically presenting surveys at peak satisfaction moments, dynamically adjusting requests based on real-time business needs, and optimizing for profitability. Running a customer survey campaign can generate a 125% increase in customer feedback responses.
By seamlessly integrating with existing systems, Rokt supports long-term customer lifetime value (LTV) initiatives and encourages repeat purchases without sacrificing third-party revenue. Our flexible UX allows for quick deployment with minimal technical effort and no additional costs. Through active monitoring and real-time adjustments, businesses can effortlessly integrate various campaign types—from non-endemic offers to first-party initiatives—maximizing the value of each transaction.
Unlocking first-party data with AI and ease of integration
Shoppers now have endless options at their fingertips. As ecommerce businesses strive to expand their reach and attract new audiences, providing relevance during on-site interactions is no longer optional—it’s essential. And delivering the most relevant experience opens up new revenue streams.
Rokt’s advanced AI technology, leveraging 11 years of data from billions of transactions, enables ecommerce partners to deliver exclusive, non-endemic offers precisely when customers are most engaged. This sophisticated approach ensures that offers are relevant and compelling, driving incremental revenue. Here’s how our technology works in real time to transform customer experiences and drive growth:
Harnessing first-party transaction data in real-time
Utilizing advanced machine learning, Rokt analyzes first-party data to deliver highly relevant non-endemic offers, boosting conversion rates and creating a seamless, personalized shopping experience. Our technology ensures reliable attribution while maintaining privacy and compliance, with advertisers seeing a 13% decrease in cost.
Expanding advertising horizons
By integrating relevant offers into existing media networks, Rokt enables retailers to diversify their advertising mix, generate additional revenue streams, and enhance the overall customer experience.
Effortless integration
Rokt seamlessly integrates into the shopping journey on key pages, including payments, cart, product selection, and confirmation in just a matter of days. Our integration directs customers to offer landing pages without disruption, maintaining a fluid shopping experience.
Full control and transparency
Partners maintain complete control over which advertisers run campaigns, ensuring that only the most relevant and high-quality offers reach customers. Rokt’s technology ensures that partners drive customer satisfaction while generating significant incremental revenue, highlighting the immense potential of strategic advertising to revolutionize the retail landscape.
As ecommerce businesses accelerate their growth and alternative revenue sources become critical, it’s important to recognize that every transaction, no matter where it falls, is a chance to engage, inspire, and cultivate lasting customer relationships. With Rokt, you can unlock the full potential of your ecommerce strategy, transforming each moment – from cart to confirmation – into a meaningful connection with your customers. Learn more about how the world’s most trusted brands trust Rokt.