Klarna partners with Rokt to offer tailored shopping experiences & drive incremental profit
Today, we’re excited to announce our partnership with Klarna, the AI powered global payments network and shopping assistant. Through the partnership, Klarna will leverage our advanced technology to unlock new marketing solutions for retailers and drive even more relevant experiences for consumers on Klarna’s AI-powered shopping app.
Rokt Ecommerce enables companies to unlock additional revenues, acquire consumers at scale and deepen relationships with their existing ones. We use advanced machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.
“We’re thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way,” said Elizabeth Buchanan, Chief Commercial Officer at Rokt. “By delivering relevant offers to shoppers on Klarna’s shopping app, Rokt will expand Klarna’s marketing solutions across all categories, create deeper consumer connections and drive incremental profit.”
Our partnership with Klarna offers brands the ability to target consumer segments by demographic and location, ensuring offers shown are relevant and compelling to the shopper. This new offering also allows Klarna shoppers to access valuable and relevant offers from brands such as Hulu, HelloFresh and AdoreMe.
“We’re dedicated to expanding Klarna’s role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences,” said Kristina Elkhazin, Head of North America, Klarna. “Rokt’s technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers.”
Retailers and brands are leveraging Klarna’s marketing and ad solutions to put their message in front of the company’s US network of 37 million highly engaged and loyal shoppers. By partnering with Rokt, Klarna aims to offer retailers another opportunity to connect with their target audience and maximize conversion, while creating more curated shopping experiences for consumers.
Read additional coverage about our latest partnership with Klarna from PYMNTS, and for the full press release, visit.