Rokt to expand New York City headquarters with help from tax credits

Today we’ve announced an investment of $17.6 million to expand operations at our headquarters in New York City. To accommodate our growing workforce, we will lease an additional 34,000 square feet of space at 175 Varick Street, bringing its total occupancy in the building to over 100,000 square feet. We will renovate the new space to serve as an R&D hub, where we plan to invest $100 million in developing cutting-edge ecommerce software solutions over the next five years.

As part of this expansion, we’ve committed to creating at least 386 new jobs and retaining our existing 300 full-time roles in New York City, supported by up to $4.7 million in performance-based Excelsior Jobs Program tax credits from Empire State Development (ESD). ESD’s strategic investments support new economic pathways for New York’s workforce to drive innovation and opportunity statewide.

ESD President, CEO and Commissioner Hope Knight said, “Rokt’s headquarters expansion showcases New York City as a thriving hub for ecommerce, with a world-class talent pool that fuels industry achievements. This growth solidifies the city’s role as a catalyst for success, and ESD is proud to support Rokt’s continued growth in the Empire State.”

“Being able to attract top-tier local talent is crucial to our continued success and growth as a technology company,” said Bruce Buchanan, CEO of Rokt. “We’re proud to call New York City home to our global headquarters and we’re grateful for the support of Governor Hochul and Empire State Development as we expand our presence here and establish a world-class R&D hub on-site at our offices on Varick Street.”

For additional coverage from the New York Business Journal, visit. Read the full press release on our expansion here.