Uniquely Transform Transactions into “Ta-da” Moments
In today’s digital marketplace, consumers hold a significant amount of power, compelling companies to establish authentic and meaningful connections. This shift demands innovative engagement strategies, particularly during critical decision-making moments. At Rokt, we’re revolutionizing ecommerce by reimagining customer engagement during the Transaction Moment. Our guiding principle, “Start with the customer,“ is the heartbeat of everything we do. By deeply understanding our customers’ needs and desires, we create delightful ‘ta-da’ experiences that not only drive exceptional results for businesses but leave customers eager for more.
The intelligence behind the results
Imagine a world where every brand interaction feels tailor-made, where offers resonate so deeply that customers are 7 times more likely to convert. This is the reality powered by our advanced AI and machine learning technology. Over the last 12 years, the Rokt Ecommerce platform has powered over 5 billion global transactions, selecting the best offers to deliver the most relevant customer experience.
- Our cutting-edge AI engine decodes customer behavior through deep data analysis, delivering perfectly timed, irresistible offers.
- With predictive analytics, every interaction feels tailor-made and seamlessly integrated into the customer’s journey.
- Our advanced machine learning system evolves constantly, keeping engagement strategies a step ahead of the ever-changing ecommerce landscape.
Integration with ease
Most tech solutions aren’t built for ease of deployment, often bogging down businesses with complex integration processes and lengthy setup times. Rokt is different. Our solutions are designed for seamless integration from the start, enabling brands to leverage first-party data effortlessly and create meaningful connections that drive engagement and conversions. Here’s 3 ways how our platform ensures quick and effective solutions:
1. Comprehensive SDK and API suite
We offer a full suite of SDKs and APIs designed for seamless integration into your ecommerce website or mobile application. This includes:
- Web SDK for website integration
- iOS and Android SDKs for native mobile apps
- React Native and Flutter SDKs for cross-platform development
- APIs for reporting, event tracking, data deletion, audience uploads and more
2. Integration options
We provide flexible integration options to suit various environments and technical requirements:
- No-code integration for platforms like Shopify
- Direct integration for optimal performance and customization
- Tag manager integration for simplified deployment
3. Multi-party CDP
Our multi-party CDP revolutionizes customer engagement by:
- Securely leveraging customer data across platforms
- Creating a unified view of customer interactions and preferences
- Implementing personalized strategies based on comprehensive insights
Our flexibility ensures every customer interaction is relevant and impactful, driving meaningful connections in a privacy-conscious world.
By leveraging our comprehensive integration options and powerful CDP capabilities, brands can quickly deploy Rokt’s solutions in days and start harnessing the full potential of their first-party data to deliver relevant customer experiences.
Balancing monetization and engagement
A standout feature of Rokt’s technology is its unique ability to reimagine the post-purchase experience, solving a crucial piece of the customer relevance puzzle. For example, when a customer completes their purchase of stylish running shoes, they can be greeted with a personalized offer for a fitness app subscription, alongside an enticing invitation to join the retailer’s loyalty program. This seamless integration balancing first-party initiatives and monetized ads is how we deliver impressive results.
Rokt Ecommerce enables businesses to transform their checkouts into dynamic engagement moments. With advanced machine learning algorithms in action, tailored offers appear in eye-catching native overlays, complemented by curated promotions from premium advertisers. Simultaneously, the system seamlessly integrates first-party engagement campaigns, such as loyalty program sign-ups or customer feedback requests. And sometimes, we suppress offers all together, knowing that the best offer might be one not shown.
This unique strategy delivers extraordinary results. Brands leveraging Rokt have experienced up to a 50% surge in app downloads and a remarkable 30% increase in loyalty program sign-ups. Additionally, customer feedback responses have skyrocketed by up to 125%, offering invaluable insights that fuel business growth.
Elevating experimentation
The ecommerce landscape has evolved dramatically in the last few years. As customers’ expectations have grown, the need for brands to continuously experiment and adapt has become crucial. We understand that delivering an exceptional user experience is the cornerstone of driving engagement and conversions. This is why our platform includes native testing functionality, empowering businesses to experiment boldly and unlock the potential to create personalized experiences that captivate customers.
Native A/B testing for continuous improvement
Our integration options come with built-in A/B testing capabilities, allowing brands to:
- Compare different placement designs and offer combinations
- Analyze user engagement and conversion rates in real-time
- Continuously optimize the customer experience based on data-driven insights
Customizable layouts and performance optimization
Our platform provides flexible layout options that can be tailored to match your brand guidelines and UX needs. This includes:
- Embedded placements anchored to specific HTML elements
- Highly customizable designs for seamless integration with a site’s aesthetics
- Prominent deployments to capture customers’ attention
The art of ‘less is more’
With more buying experiences available to consumers, they’re flooded with a sea of offers. 84% of consumers feel that the ads they see online lack personal relevance. This digital noise has led to a powerful shift in consumer preferences: simplicity now reigns supreme.
This isn’t just a passing trend; it’s a clear demand for curated experiences that cut through the clutter and deliver real value.
At Rokt, we’ve not only recognized this shift but have mastered the art of ‘less is more’ by embracing the Paradox of Choice. Our approach goes beyond mere personalization – we offer the best options tailored to each individual, even if that means not presenting an offer at all. This strategy allows us to present no offers at all when appropriate, ensuring that the consumer’s experience is not only relevant but also respectful of their journey.
By intelligently suppressing offers, we avoid overwhelming customers with choices, allowing them to focus on what truly matters. This revolutionary method transforms the online experience from overwhelming to empowering, fostering a sense of exclusivity and enhancing overall satisfaction.
A robust network of advertisers
We take pride in our exclusive group of over 400 premium advertisers, providing our partners with access to an exceptional array of high-quality offers. Our extensive network includes trusted brands from travel, ticketing, events, food delivery, ride sharing, media, and digital retail, financial services and more, providing several key advantages:
- Exclusive offers: Access to Rokt-exclusive deals that can’t be found elsewhere, enhancing the value proposition for customers.
- Industry diversity: A wide range of advertisers ensures relevant offers for various customer segments and transaction types.
- Premium quality: Partnerships with industry leaders guarantee high-caliber offers that align with brand standards.
- Maximized ancillary revenue: Partners unlock 100%+ of total profit from ancillary revenue, significantly boosting their bottom line.
- AI-powered relevance: Our technologies decode shopper preferences, enhancing customer relevance and boosting average order value (AOV).
This depth of blue chip advertisers allows us to consistently deliver the value that partners trust, ensuring that every transaction moment becomes an opportunity for meaningful engagement and incremental growth.
Delivering customer relevance is so much more than just enhancing the customer experience; it’s about crafting “oohs” and “ahs” that redefine how shoppers engage with brands. Every moment in the customer journey should lead to a checkout worth checking out. It’s why we’re transforming transactions into “ta-da” moments that leave a lasting impression. Ready to elevate your approach? Talk to an expert.