Uniquely Transform Transactions into “Ta-da” Moments
Relevance has become a critical factor in ecommerce success. It is no longer enough to deliver personalization. Today’s consumers expect tailored experiences that enhance, rather than interrupt, the buying journey.
The Transaction Moment™, from the cart through the confirmation page, offers a unique opportunity to meet that expectation. Rokt enables ecommerce businesses to unlock this moment through advanced AI, seamless integrations, and a premium network of curated advertisers.
Real-time relevance that drives performance
The Rokt Brain, Rokt’s proprietary AI engine, is trained on more than 6 billion transactions annually. Based on first-party data and behavioral signals, it determines the most relevant action for each customer.
The technology is built to prioritize relevance and customer value:
- Suppresses low-performing or repetitive offers
- Selects creatives, placements, and timing based on real-time insights
- Continuously improves through machine learning and performance feedback
Each decision ensures that offers enhance the customer experience while increasing conversion potential.
Native monetization that respects the brand experience
Rokt helps ecommerce businesses drive millions in incremental revenue by activating relevance across the Transaction Moment through three purpose-built solutions:
- AfterSell by Rokt: Leverage checkout and post-purchase upsells to boost engagement, drive sales, and increase average order value.
- Rokt Pay+: Turn your payment moment into a revenue generator by unlocking relevant, high-performing offers.
- Rokt Thanks: Improve customer lifetime value with personalized experiences in the post-purchase journey.
Each solution uses first-party data, customer behavior, and real-time AI to deliver relevant experiences that feel additive—not disruptive—to the shopping experience.
Prioritizing relevance over volume
A growing number of consumers report that online ads feel irrelevant or overwhelming. Rokt addresses this challenge by helping ecommerce businesses cut through the noise.
Our platform combats the Paradox of Choice by delivering fewer, smarter offers based on individual customer behavior and engagement signals. In many cases, the best decision is to suppress the offer entirely. This results in higher engagement rates and improved brand perception.
A premium advertisers network curated for performance
Rokt’s closed marketplace includes more than 500 vetted advertisers across retail, travel, media, financial services, food delivery, and more. Every campaign is reviewed against strict quality and compliance standards.
Advertisers benefit from:
- Access to exclusive Rokt-only offers
- Full control over brand and category alignment
- Direct placements in trusted ecommerce environments
This premium network enables ecommerce businesses to monetize confidently while protecting the customer experience.
Continuous testing built into the platform
The ability to test and adapt is essential to sustained performance. Rokt includes built-in experimentation functionality that allows ecommerce businesses to refine strategies over time. Key features include:
- Native A/B testing across placements and creatives
- Real-time conversion tracking
- Customizable layouts aligned with UX requirements
This experimentation framework helps ecommerce businesses identify what works and scale it with confidence.
Designed to integrate, built to scale
Rokt is engineered for fast implementation and operational flexibility. Ecommerce businesses can deploy the platform without complex custom builds or lengthy development cycles. The platform includes:
- SDKs for web, iOS, Android, React Native, and Flutter
- APIs for event tracking, reporting, data management, and more
- Tag manager and no-code options for platforms such as Shopify
- Multi-party CDP capabilities to unify and activate first-party data
These integration paths support rapid deployment and seamless activation across many ecommerce environments.
Why customer relevance matters
The Transaction Moment represents a high-intent, low-distraction environment. By activating relevance in this window, ecommerce businesses can unlock new revenue streams, increase retention, and strengthen brand loyalty. Rokt enables leading ecommerce companies to deliver personalized, brand-safe experiences in real time, transforming everyday transactions into moments of surprise and impact.
Learn more about how Rokt is helping shape the future of customer engagement in ecommerce, and why some of the most trusted brands trust Rokt.