Flight Centre acquires 38,500 new subscribers over 3 months with Rokt Ads

The Challenge

Post-pandemic, Flight Centre, one of the world’s largest travel retailers, was looking to quickly scale their activity to acquire new customers and meet rising customer demand. Flight Centre needed a customer acquisition solution that would enable them to reach a highly-qualified audience with clear travel intent.

With Rokt Ads, Flight Centre was able to:

• Acquire higher value leads and net-new customers by suppressing existing customers from the campaign’s target audience.
• Easily experiment and optimize offers to dramatically increase engagement rate.
• Reach high-value customers by delivering personalized, geo-targeted offers through verified audience targeting.

Key Results

By leveraging Rokt’s machine learning to optimize offer relevancy and engagement, Flight Centre was able to quickly hit their success metrics, and then improve these further month over month, while also driving significantly increased scale.