Meetup leverages Rokt Ecommerce to generate $78K in net profit for every 1M event RSVPs

The Challenge

Meetup is a leading platform for hosting and organizing group activities, gatherings and events. With Meetup, members meet new people, make new friends and build local communities.

Keen to grow revenue beyond its existing subscription business, Meetup partnered with Rokt to drive revenue by delivering premium third-party offers upon completed activity or event RSVP.

With Rokt Ecommerce, Meetup was able to:

• Create a new revenue stream and reinvest capital into product growth and development
• Leverage machine learning to deliver personalized offers from premium advertisers on a new RSVP confirmation page
• Transform the user journey and improve overall user experience to successfully maximize engagement and revenue potential

Key Results

After launching the partnership, Rokt identified an opportunity to optimize platform performance.

Following Rokt’s recommendation, Meetup built out a new, full RSVP confirmation page. This approach streamlined the user journey by removing multiple competing initiatives and reducing customer confusion. As a result, Meetup achieved a 2x uplift in RPM, now generating $78,000 in net profit for every 1M event RSVPs.

Moving forward

Having initially launched the new UX across desktop and mWeb traffic in limited markets, Meetup then rolled out across 100% of traffic globally – a strategy designed to maximize revenue potential moving forward.