THE OPPORTUNITY

A global automotive company wanted to drive awareness and sales for several car brands, focusing on its new range of family-friendly vehicles. The brand sought consumers at different points in the purchase funnel.

ROKT SOLUTIONS

Rokt implemented a multi-step approach for the automotive brand to capture consumer interest at each stage of the purchase funnel. Rokt’s exclusive partner marketplace targeted a high-income audience proven to be actively spending online. Consumers consented to watch a video about new vehicles and sign up for the e-newsletter.