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THE CHALLENGE

Fanatics, the global leader in licensed sports merchandise, provides multi-channel commerce for the world’s biggest sports brands. Fanatics’ confirmation page had credit card sign-ups, magazine subscription offers, and partnership deals on the page, which created a static, disjointed user experience and adversely impacted revenue flow. Fanatics needed a solution that:

  • Would not compromise on a great user experience
  • Delivers a strong, predictable revenue stream given the high-seasonality of the business
  • Provides peace of mind knowing that no heavy-lifting is needed from their internal tech and business team to build and manage a marketplace

ROKT SOLUTIONS

Fanatics chose Rokt Commerce to drive 100% of incremental revenue on their confirmation pages. After a customer hits ‘Buy’ on Fanatics’ site, they see relevant offers from premium third-party brands. Behind the scenes, a combination of trust and control went into making this partnership successful.

SPOTLIGHT: THE USER JOURNEY

 

The Results

65%

Of customers engage with
the Rokt-optimized on the
confirmation page

470%

Increase in annual revenue
generated by Rokt

500+

Fanatics confirmation pages
globally are personalized by Rokt.

Head of Advertising Operations

The greatest value lies in the effectiveness of Rokt’s platform. For us, it’s almost a set it and forget it product -- once it’s up and running we can get huge benefit without having to actively manage it ourselves.