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Fanatics, the global leader in licensed sports merchandise, provides multi-channel commerce for the world’s biggest sports brands. Fanatics’ confirmation page had credit card sign-ups, magazine subscription offers, and partnership deals on the page, which created a static, disjointed user experience and adversely impacted revenue flow. Fanatics needed a solution that:

  • Would not compromise on a great user experience
  • Delivers a strong, predictable revenue stream given the high-seasonality of the business
  • Provides peace of mind knowing that no heavy-lifting is needed from their internal tech and business team to build and manage a marketplace


Fanatics chose Rokt Ecommerce to drive 100% of incremental revenue on their confirmation pages. After a customer hits ‘Buy’ on Fanatics’ site, they see relevant offers from premium third-party brands. Behind the scenes, a combination of trust and control went into making this partnership successful.



The Results


Of customers engage with
the Rokt-optimized on the
confirmation page


Increase in annual revenue
generated by Rokt


Fanatics confirmation pages
globally are personalized by Rokt.

Head of Advertising Operations

The greatest value lies in the effectiveness of Rokt’s platform. For us, it’s almost a set it and forget it product -- once it’s up and running we can get huge benefit without having to actively manage it ourselves.