Fanatics, the global leader in licensed sports merchandise, provides multi-channel commerce for the world’s biggest sports brands. Fanatics’ confirmation page had credit card sign-ups, magazine subscription offers, and partnership deals on the page, which created a static, disjointed user experience and adversely impacted revenue flow. Fanatics needed a solution that:
Fanatics chose Rokt Ecommerce to drive 100% of incremental revenue on their confirmation pages. After a customer hits ‘Buy’ on Fanatics’ site, they see relevant offers from premium third-party brands. Behind the scenes, a combination of trust and control went into making this partnership successful.
Of customers engage with
the Rokt-optimized on the
Increase in annual revenue
generated by Rokt
Fanatics confirmation pages
globally are personalized by Rokt.
The greatest value lies in the effectiveness of Rokt’s platform. For us, it’s almost a set it and forget it product -- once it’s up and running we can get huge benefit without having to actively manage it ourselves.