THE OPPORTUNITY

A tier 1 bank & credit card issuer wanted to acquire new cardholders for its credit cards. The company partnered with Rokt to launch an acquisition campaign on Rokt’s premium network.   

ROKT SOLUTIONS

Consumers saw ads on the order confirmation page after making a purchase with their existing credit card. Rokt targeted consumers on e-commerce, ticketing, travel & retail sites. Using transactional data and machine learning, ads targeted consumers with high likelihood to meet cardholder requirements. The ads directed consumers to a landing page where the application process began.

The Results

3.8M


Impressions

5.84%


Engagement Rate

30,000+


Credit Card applications were started

Using transactional data and machine learning, ads targeted consumers with high likelihood to meet cardholder requirements."