A global credit card issuer sought to find a channel that would identify potential applicants cost-effectively and drive strong rates of conversion to cardholders.
Rokt targeted consumers on partner sites whose buying habits suggested interest in the credit card and a high likelihood to meet cardholder requirements. Ads presented at the point of transaction prompted consumers to offer their email address, driving them to a landing page to begin their application. Follow-up emails nurtured interest in the card.
Rokt’s performance has been consistently strong as an acquisition mechanism. It has become a lead channel to gain new cardholders since we began using its platform two years ago.”