THE OPPORTUNITY

For this global pizza chain, driving a deeper relationship with its millennial  customers through its app has been key to business growth. To maintain a competitive advantage over a rising  number of app-based food delivery services, this brand partnered with Rokt to improve its app user experience.

ROKT SOLUTIONS

The brand served Rokt’s survey module  to customers during the Transaction Moment™ — right after placing their order in the app. Customers went through a smart  survey flow, so if they had:

  • A positive experience, they were sent to the app store to give their rating.
  • A poor experience, they were directed to the brand’s feedback page.

The Results

2.5 → 4✭

App ratings jump within first 2 weeks of launching

60%

Lift in app store rating

Ratings increased the same day as the Rokt survey module was launched."