For this global pizza chain, driving a deeper relationship with its millennial customers through its app has been key to business growth. To maintain a competitive advantage over a rising number of app-based food delivery services, this brand partnered with Rokt to improve its app user experience.
The brand served Rokt’s survey module to customers during the Transaction Moment™ — right after placing their order in the app. Customers went through a smart survey flow, so if they had:
- A positive experience, they were sent to the app store to give their rating.
- A poor experience, they were directed to the brand’s feedback page.
App ratings jump within first 2 weeks of launching
Lift in app store rating
Ratings increased the same day as the Rokt survey module was launched."