A leading Australian health insurance company wanted to raise brand awareness and acquire customers using a new channel.
ROKT SOLUTIONS
Rokt ran a traffic campaign with email nurture for the health insurer to drive consumers to request a quote online. An ad appeared on Rokt’s partner sites offering a $300 gift card or 80,000 reward points to those who became customers. Thanks to a highly compelling offer, the campaign engaged at 6.1%. Industry average for insurance ad engagement was 1.8% in this region.
The Results
33%
DECREASE In Cost Per Quote
237%
INCREASE In Engagement Rate Compared To Industry Average
Thanks to a highly compelling offer, the campaign engaged at 6.1%."
Fill out the form and we will be in touch
We respect your privacy. More on our Privacy Policy. You will receive emails about Rokt's services and related topics. You can unsubscribe at any time.
