A leading Australian health insurance company wanted to raise brand awareness and acquire customers using a new channel.
Rokt ran a traffic campaign with email nurture for the health insurer to drive consumers to request a quote online. An ad appeared on Rokt’s partner sites offering a $300 gift card or 80,000 reward points to those who became customers. Thanks to a highly compelling offer, the campaign engaged at 6.1%. Industry average for insurance ad engagement was 1.8% in this region.
DECREASE In Cost Per Quote
INCREASE In Engagement Rate Compared To Industry Average
Thanks to a highly compelling offer, the campaign engaged at 6.1%."