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THE CHALLENGE

As the retail industry rapidly evolves and competition increases, it has become challenging for brands to attract and retain the attention of new, loyal customers. It’s within this context that a leading global fashion retailer began looking for new ways to acquire high-quality customers at scale in the United Kingdom while meeting specific performance goals.

They needed a solution that would:

  • Drive a large volume of new email subscriptions and exceed the scale of
    their other campaigns
  • Support budget efficiency and achieve a lower cost per referral (CPR) than existing channels such as Facebook

ROKT SOLUTIONS

The retailer partnered with Rokt to unlock a new customer acquisition channel: an exclusive network of premium Rokt Ecommerce partner sites. Their offers were shown to customers who had just completed purchases on these sites; within this highly-engaging transaction moment, customers were 7x more likely to engage.

By leveraging Rokt’s intelligent targeting parameters and suppression capabilities, the retailer was able to optimize spend and ensure that their offers were presented to the right customers at the right time. With the ability to test offer copy and iterate based on the results, their campaigns were continually optimized to facilitate customer engagement and accelerate new email subscriptions.

SPOTLIGHT: User Experience

The retailer launched targeted offers on partner sites through a native and seamless UX , resulting in higher engagement and a lower CPR. By extending the range of partner sites on which the retailer’s offers were displayed, Rokt was able to drive a 53% CPR reduction (YoY) and save the retailer €0.63 per referral.

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The Results

+15%

increase in new email subscribers

+285K

subscribers driven by Rokt

+35%

increase in referral rate