An online travel agency sought to drive subscriber growth at scale and boost transactions on its website.


Rokt ran an email campaign and presented consumers with a chance to opt-in to brand offers during the online transaction process of an event ticket purchase. Based on optimization, Rokt determined that ticketing sites resonated well with customers. Rokt acquired only new customers for the brand by suppressing existing people from the target audience, providing higher value leads.

The Results

Up to 50%

Total Transactions Generated By Rokt
Leads Came From New Customers


Reduced Time To 100% ROAS
With Rokt Platform


Percentage Of Total Transactions From
Rokt Leads Came From Hotel Bookings
For The Brand In AU

Database Marketing Manager

Rokt has helped us acquire higher value leads and allowed us to achieve our goals faster than anticipated. Rokt is a great partner.”