The Opportunity

With fans spanning more than 200 countries, Rugby World Cup is one of the most viewed sporting events globally. Since the World Cup is broadcast in more than 207 global territories, ensuring fans had accurate and localized tournament information at their fingertips was a core objective, but keeping fans updated about the latest semi-final and final matches posed logistical issues.

That’s why Rugby World Cup sought to partner with Rokt, to streamline the experience through a fan’s mobile calendar. Rokt Calendar’s solutions provided an immersive fan engagement experience by delivering accurate and localized broadcast details for every region.

The Solution

Recognizing Rugby World Cup’s widespread fan base, Rokt Calendar used its geolocation feature to detect users’ locations and send them calendar reminders with broadcast information specific to their country, time, and language. Once semi-final and final matches were scheduled, C’s dynamic sync technology kept subscriber calendars updated with real-time information all the way to the championship match.

Rugby World Cup integrated Rokt Calendar’s technology into every facet of its marketing strategy, including website and mobile properties, the official RWC app, and social media so fans easily discovered the calendar opt-in opportunity. By launching three months before the first match, Rugby World Cup capitalized on the growing excitement and anticipation preceding the event, driving calendar subscriptions to record levels.

The Results


subscribers over a 16-week period


Event reminders triggered
over a 5-week period


Users who subscribed
to the calendar from the
Rugby World Cup app

Rokt Calendar's solutions provided a unique, immersive fan engagement experience to deliver accurate and localized fixtures and broadcast details for every region."