Forest Holidays, a company that offers luxury cabin escapes, sought to reach a premium, highly targeted audience and grow its email marketing database to gain a competitive edge.
Forest Holidays partnered with Rokt and dotmailer to run a socio-demographic targeted email referral campaign. The campaign promoted spring breaks, special offers, and the opportunity to subscribe to email newsletters on confirmation pages following an e-commerce purchase. Rokt’s integration with dotmailer allowed consumers who opted in to be seamlessly onboarded into a targeted welcome program.
Rokt helped us significantly to acquire new, high quality customers that match our target audience at an extremely cost effective ROI. Compared to our other marketing initiatives, Rokt is one of our top-performing acquisition channels.”