Naked Wines, an online crowdfunding wine start-up, wanted to find high quality leads to nurture to conversion over time.
Rokt invited consumers across its partner sites to accept a surprise and delight offer—a voucher to use on NakedWines.com—following an online transaction. Rokt sent targeted emails to nurture consumers to drive a purchase. By understanding the brand’s needs and frequently testing, Rokt delivered substantially higher quality customers than other marketing channels.
Rokt vs. the rest of the channel mix
Rokt is a trusted partner that drives customer growth
The quality of the customers that we’re acquiring from Rokt is substantially higher than the rest of the programs we have in our channel mix."