The Opportunity

Naked Wines, an online crowdfunding wine start-up, wanted to find high quality leads to nurture to conversion over time.

Rokt Solutions

Rokt invited consumers across its partner sites to accept a surprise and delight offer—a voucher to use on NakedWines.com—following an online transaction. Rokt sent targeted emails to nurture consumers to drive a purchase. By understanding the brand’s needs and frequently testing, Rokt delivered substantially higher quality customers than other marketing channels.