The Body Shop, a beauty and skin care products company, sought to increase its customer database, as well as drive online conversion.
Rokt devised campaigns centered on three of The Body Shop’s “Star Launches”— Oils of Life, Spa of Wisdom, and holiday gifting. The goal was to move engaged female consumers to sign-up for e-newsletter, thus capture email addresses, and encourage online purchases. Rokt’s data suppression capability was used to ensure only those new to the brand would be targeted.
Decrease in CPR
Rokt’s results for The Body Shop were so convincing that we now use it in an ‘always on’ mode. It’s really that good.”