THE OPPORTUNITY

Cheapflights, a flight search and comparison website, sought to acquire customers and capture email addresses in new and existing markets.  

ROKT SOLUTION

Rokt tested creative to understand which yielded the best conversion. It launched campaigns in the U.S., U.K., and Australia to add email addresses to Cheapflights’ database. Rokt analyzed open, click through, and unsubscribe rates to identify the best performing demographics in each market.

The Results

53%

Open Rates

20%

Conversion

Rokt analyzed open, click through, and unsubscribe rates to identify the best performing demographics in each market."