A global online retailer with a membership model wanted to grow net new online shoppers. The company leveraged Rokt’s technology to drive new email subscribers and first time shoppers.
Using a custom audience list of the existing 150M customers, Rokt was able to target new customers with exclusive offers for their first purchase. Rokt’s premium scale delivered 87.5M new online shoppers in just 3 months- 40% of the retailer’s net acquisitions for the quarter.
new online shoppers
retailer's net new acquisitions Rokt delivered in the quarter
Rokt's Custom Audience solution yielded 87.5M new online shoppers in 3 months."