THE OPPORTUNITY

A Telco company want to convert current customers via the Rokt platform to sign up for services with its sister TV cable company. The company offered three months of cable TV for free.

ROKT SOLUTIONS

Rokt identified subscribers as they interacted on partner sites. Using our unique targeting capabilities, Rokt segmented eight audience groups by gender and region and sent tailored creatives to each group. Rokt nurtured consumers to conversion post opt-in with three emails, driving them further down the purchase funnel.

The Results

50%

Conversion From Email Nurture

30K

New Subscribers

1K

Unique Impressions

Using our unique targeting capabilities, Rokt segmented eight audience groups by gender and region and sent tailored creatives to each group."