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THE OPPORTUNITY

Velocity Frequent Flyer, the frequent flyer program of Virgin Australia, partnered with Rokt to launch an acquisition campaign on Rokt’s premium marketplace.

ROKT SOLUTIONS

Rokt leveraged its platform by inviting consumers to join Velocity’s loyalty program just after they made an online purchase. Rokt fed member details into Velocity’s API after consumers consented to join. To drive higher engagement rates, Rokt used Acquire Prime—our premium position—which moved the Velocity offer further up in the consumer path to purchase.

The Results

+8M Members

Rokt Contributed To Record Growth

10%

Engagement Rate

50%

Acquisition Rate With Acquire Prime

Head of Customer Loyalty Marketing,
Velocity Frequent Flyer

Rokt is without a doubt one of our most important paid media channels from an acquisition perspective. We have a real confidence in our investment with Rokt.”