An American e-tailer that sells products at a discount wanted to determine if displaying Rokt’s monetization solution delivers incremental value or has an impact on their customers’ future behavior.
The client ran an A/B split test over the course of a week to determine the impact: 50% of desktop users were shown the Rokt widget (test group), and the remainder were not (control group). The partner then tracked and compared the behavior of these customers over the following 5 weeks, looking at the number of visits and orders. A total of 97,688 users were included in the test.
Results of the test vs. control group show the widget had no negative impact on the customers’ future purchasing behavior. Customers who saw the widget performed within less than 1% of those that didn’t. Rokt delivered up to a $400 eCPM, which was 100% incremental for the client.
Increase in profit per transaction
Difference in downstream revenue
Difference in # of returning purchasers
Rokt delivered up to a $400 eCPM, which was 100% incremental for the client."