THE OPPORTUNITY

A U.S. hotel aggregator wanted to build its database across North America, Australia, Singapore, and New Zealand. It also sought to increase brand awareness and gain share of mind with consumers in an active buying mindset.

ROKT SOLUTIONS

Rokt used its email solution to drive newsletter memberships for the hotel aggregator from consumers who agreed to receive email communication from the brand. Through constant testing on the Rokt platform, findings indicate that hotel and accommodation brands require an incentive to see high engagement. The campaign drove initial consumer spend by providing a voucher upon email sign-up.