Tigerair, a budget airline based in Singapore, sought new ways to raise brand awareness and expand its customer base.
Rokt placed relevant ads targeting consumers whose profiles fit Tigerair’s expansion plans on the premium e-commerce sites of Rokt’s marketplace partners. Ads were populated at the point of transaction, when consumers are most receptive to marketing messages. Consumers saw creative, which prompted them to join Tigerair’s loyalty program.
Unique Ad Impressions
Rokt looked at our business holistically. The team aligned their expertise with our entire business strategy which led to better, more flexible decisions.”