THE OPPORTUNITY

Tigerair, a budget airline based in Singapore, sought new ways to raise brand awareness and expand its customer base.

ROKT SOLUTIONS

Rokt placed relevant ads targeting consumers whose profiles fit Tigerair’s expansion plans on the premium e-commerce sites of Rokt’s marketplace partners. Ads were populated at the point of transaction, when consumers are most receptive to marketing messages. Consumers saw creative, which prompted them to join Tigerair’s loyalty program.

The Results

220K

Unique Ad Impressions

30K

New Subscribers

10%

ROI

Marketing Specialist, Tigerair

Rokt looked at our business holistically. The team aligned their expertise with our entire business strategy which led to better, more flexible decisions.”