The Opportunity

As the largest mixed martial arts promotion company in the world, Ultimate Fighting Championship (UFC) draws millions of fans to its events every week.

To help MMA enthusiasts stay engaged, UFC wanted to make it easy for fans to track live and broadcast events via their personal calendars. Since UFC’s fan base is highly active on social media, the company sought to promote its Rokt Calendar SmartCal offering across the very social channels its fans use most.

The Solution

UFC leveraged Rokt Calendar’s Social Marketing Automation tool to seamlessly schedule and programmatically post its SmartCal offering across UFC’s global social accounts. The tool made posting on social easy, allowing UFC to queue up multiple social posts at one time and automatically send them out from the Rokt Calendar dashboard.

By seamlessly integrating UFC’s calendar into social posts, UFC was able to generate subscriptions globally at scale while fueling greater brand engagement.

The User Experience