A wine club subscription brand wanted to find new customers. It partnered with Rokt to generate new customer sales and drive referrals to its website.
Rokt integrated client creative in the post transaction experience on premium e-commerce sites. The ad acquired new members directly from the Rokt platform, driving customers to join the wine subscription program. Rokt sent a five-step email nurture flow to keep the brand top of mind and beget additional purchases further down the funnel.
New Wine Club Members
Average Order Value
We are very pleased with the Rokt campaign. We find this campaign to be our highest acquisition channel.”