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THE OPPORTUNITY

If you’ve recently bought a jersey of your favorite sports team, there’s a good chance you got it from Fanatics. They are the global leader in licensed sports merchandise, operating e-commerce businesses for all major professional sports & more.

Fanatics’ confirmation page had a static, disjointed user experience, which adversely impacted revenue flow. They needed a monetization solution with great UX, a predictable revenue stream, and little requirement of internal resources.

ROKT SOLUTIONS

Fanatics uses Rokt Monetize on all of its confirmation pages. Rokt delivers an on-brand user experience, showing relevant offers for each user. Fanatics incorporates Rokt-generated revenue into its’ business forecasts, highlighting Rokt as a substantial source of continual revenue growth and customer delight.

THE OPPORTUNITY

A global online retailer with a membership model wanted to grow net new online shoppers. The company leveraged Rokt’s technology to drive new email subscribers and first time shoppers.

ROKT SOLUTIONS

Using a custom audience list of the existing 150M customers, Rokt was able to target new customers with exclusive offers for their first purchase. Rokt’s premium scale delivered 87.5M new online shoppers in just 3 months- 40% of the retailer’s net acquisitions for the quarter.

THE OPPORTUNITY

A homeware retailer was looking to acquire customers for their CRM database, while also driving a 100% payback over the first 30 days.

ROKT SOLUTIONS

After a user opted in for further communication, Rokt used email nurture capabilities to deliver 5 customized messages over a 14-day period. Once the customer reached the end of the campaign, they were sent to the advertiser’s database via an API for inclusion in ongoing messaging. Rokt helped to bring potential customers to the client’s site, encouraging them through the email campaign to ultimately be delivered into the client’s CRM.

The Opportunity

An American e-tailer that sells products at a discount wanted to determine if displaying Rokt’s monetization solution delivers incremental value or has an impact on their customers’ future behavior.

ROKT SOLUTIONS

The client ran an A/B split test over the course of a week to determine the impact: 50% of desktop users were shown the Rokt widget (test group), and the remainder were not (control group). The partner then tracked and compared the behavior of these customers over the following 5 weeks, looking at the number of visits and orders. A total of 97,688 users were included in the test.

Results of the test vs. control group show the widget had no negative impact on the customers’ future purchasing behavior. Customers who saw the widget performed within less than 1% of those that didn’t. Rokt delivered up to a $400 eCPM, which was 100% incremental for the client.

THE OPPORTUNITY

The Body Shop, a beauty and skin care products company, sought to increase its customer database, as well as drive online conversion.

ROKT SOLUTIONS

Rokt devised campaigns centered on three of The Body Shop’s “Star Launches”— Oils of Life, Spa of Wisdom, and holiday gifting. The goal was to move engaged female consumers to sign-up for e-newsletter, thus capture email addresses, and encourage online purchases. Rokt’s data suppression capability was used to ensure only those new to the brand would be targeted.

THE OPPORTUNITY

Vistaprint, a global e-commerce brand that produces marketing products for small businesses, wanted to grow business card sales and reduce costs in four markets.

ROKT SOLUTIONS

Rokt launched a two-stage campaign that drove traffic to a Vistaprint landing page, and followed up with a series of nurturing emails to engaged consumers. In each market, unique links were used with each creative and with email referrals for accurate weekly tracking and assessment.

THE OPPORTUNITY

A leading online retailer of licensed sportswear and merchandise sought to acquire new customers for its CRM program and drive conversions and transactions.

ROKT SOLUTIONS

Rokt devised a campaign to drive website referrals and email subscriptions for the online retailer. To help improve performance, Rokt created a multi-step email program to nurture consumers down the funnel. As a result of working with Rokt, the online retailer received more conversions and transactions and grew its ROI 3X over a three-month period.

THE OPPORTUNITY

A department store serving the mid-market segment wanted to grow e-commerce traffic, especially among females aged 35-60. It sought to increase traffic by 30% and its conversion rate by 10%.

ROKT SOLUTIONS

Rokt tested ads on various offers on its partner sites that best aligned with the characteristics of the retailer’s target. After two weeks of evaluation, Rokt identified the optimal offers and placed them on appropriate partner sites. Rokt used it suppression capability to ensure only preferred customers saw the ads during the three month-long campaign.