About Us

Rokt is the global leader in ecommerce technology, powering the Transaction Moment™ of best-in-class companies including Live Nation, Groupon, Staples, Lands’ End, Fanatics, GoDaddy, Vistaprint, and HelloFresh. Rokt’s mission: To make ecommerce smarter, faster, and better.


Through its proprietary technology, Rokt enables its ecommerce clients to increase brand engagement and unlock new revenues in the Transaction Moment™, allowing them to stay ahead of their competition while delivering a superior and individualized experience for each customer.


Founded in Sydney, the company now operates in the US, Canada, the UK, Ireland, France, Germany, the Netherlands, Denmark, Sweden, Norway, Finland, Spain, Australia, New Zealand, Singapore, and Japan.

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Latest News

October 1, 2021
The CEO Magazine
Bruce Buchanan | Optimizing the ecommerce experience with Rokt
Move over cats and dogs, it’s raining unicorns.

Thanks to a small recent secondary share sale from one of its investors, Jetstar boss Bruce Buchanan’s ecommerce marketing technology company ROKT has claimed the title of Australia’s newest unicorn. The sale, which saw a small parcel of shares change hands, valued the business at $US1 billion ($1.36 billion).

ROKT CEO Bruce Buchanan is looking to list on the ASX or in the US in mid 2023.


February 23, 2021
The Information
Facebook’s Ad-Tracking Loss Is Startups’ Gain
October 18, 2021
Today’s CFO ‘All About Data’ as Finance Solutions Spread Cross-Functionally
September 22, 2021
ROKT Personalizes Transactions, Cutting Through The Clutter Of E-Commerce Sites
October 22, 2020
The Wall Street Journal
Ecommerce Marketing Tech Firm Rokt Raises $80 Million

Meet our Executive Team

Bruce Buchanan
Elizabeth Buchanan
Chief Commercial Officer
Corey Bertram
Chief Technology Officer

Meet our Clients

Leading global fashion retailer outperforms Facebook with Rokt, acquiring 285k new email subscribers
Global online travel agency sees 218% increase in app installs
UFC leverages the power of the calendar with Rokt Calendar

Rokt Blog

Is the paradox of choice hurting your ecommerce site?
How the spike in travel & entertainment can help your business
Rokt Named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

Media Assets

Rokt logotype is a custom san serif that is both bold and contemporary – Do not stretch, distort, rotate, or alter the logotype
The Connector should be used primarily in Beetroot, but in black or white in more functional applications and alongside brand logos. It should always be used in solid colors, and never in tints.
Unlock Value In E-Commerce Through Relevant Experiences
How Relevant Personalization Drives Business
Growth And Customer Value