About Us

Rokt is the global leader in ecommerce technology, powering the Transaction Moment™ of best-in-class companies including Live Nation, Groupon, Staples, Lands’ End, Fanatics, GoDaddy, Vistaprint, and HelloFresh. Rokt’s mission: To make ecommerce smarter, faster, and better.


Through its proprietary technology, Rokt enables its ecommerce clients to increase brand engagement and unlock new revenues in the Transaction Moment™, allowing them to stay ahead of their competition while delivering a superior and individualized experience for each customer.


Founded in Sydney, the company now operates in the US, Canada, the UK, Ireland, France, Germany, the Netherlands, Denmark, Sweden, Norway, Finland, Spain, Australia, New Zealand, Singapore, and Japan.

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Latest News

July 20, 2021
Australian Financial Review
Bruce Buchanan’s ROKT hits $US1B unicorn status

Move over cats and dogs, it’s raining unicorns.

Thanks to a small recent secondary share sale from one of its investors, Jetstar boss Bruce Buchanan’s ecommerce marketing technology company ROKT has claimed the title of Australia’s newest unicorn. The sale, which saw a small parcel of shares change hands, valued the business at $US1 billion ($1.36 billion).

ROKT CEO Bruce Buchanan is looking to list on the ASX or in the US in mid 2023.


February 23, 2021
Rokt gearing for pre-IPO raise, remains acquisitive
May 26, 2021
MarTech Cube
eCommerce tech Leader Rokt joins the Big League
April 27, 2021
SalesTech Star
Rokt appoints Chief People Officer to accelerate global growth goals
October 22, 2020
The Wall Street Journal
Ecommerce Marketing Tech Firm Rokt Raises $80 Million

Meet our Executive Team

Bruce Buchanan
Elizabeth Buchanan
Chief Commercial Officer
Corey Bertram
Chief Technology Officer

Meet our Clients

Leading global fashion retailer outperforms Facebook with Rokt, acquiring 285k new email subscribers
Global online travel agency sees 218% increase in app installs
UFC leverages the power of the calendar with Rokt Calendar

Rokt Blog

Is the paradox of choice hurting your ecommerce site?
New names, same best-in-class technology
Rokt Wins 2021 BIG Innovation Award

Media Assets

Rokt logotype is a custom san serif that is both bold and contemporary – Do not stretch, distort, rotate, or alter the logotype
The Connector should be used primarily in Beetroot, but in black or white in more functional applications and alongside brand logos. It should always be used in solid colors, and never in tints.
Unlock Value In E-Commerce Through Relevant Experiences
How Relevant Personalization Drives Business
Growth And Customer Value