Using data, losing cookies, and innovating post-pandemic

Using data, losing cookies, and innovating post-pandemic

At the end of January, Rokt hosted a panel with CMO.org where three of retail’s top marketing leaders met to discuss the future of the industry. Moderated by Hamish Taylor, the panelists included Brian Lange, Vice President of Marketing at VF Corporation, Adam Golobb,...
The art (and science) of clustering

The art (and science) of clustering

By: Andrew ‘Chalky’ Chalk PhD., Technical Specialist – Data Science (New York) Accurate and precise targeting is the holy grail of marketing – both a treasured goal and a challenging feat to achieve. But with marketing and advertising...
We’re not going mad, we’re going headless

We’re not going mad, we’re going headless

By: Chris Victory, SVP of Partnerships (New York) Headless website architecture has become a much discussed topic with everyone from marketers to developers eagerly looking to reap some benefits. But it’s not the only one that’s turning heads. Header bidding has been...