by Angela Guido | Feb 4, 2021
At the end of January, Rokt hosted a panel with CMO.org where three of retail’s top marketing leaders met to discuss the future of the industry. Moderated by Hamish Taylor, the panelists included Brian Lange, Vice President of Marketing at VF Corporation, Adam Golobb,...
by Angela Guido | Dec 17, 2020
Traditionally known as the biggest online shopping day of the year, Cyber Monday provides consumers with a convenient, hassle-free way to shop and cash in on holiday deals. This year due to the pandemic, consumers were further incentivized to avoid crowds and shop...
by Samantha Skurdahl | Sep 9, 2019
By: Andrew ‘Chalky’ Chalk PhD., Technical Specialist – Data Science (New York) Accurate and precise targeting is the holy grail of marketing – both a treasured goal and a challenging feat to achieve. But with marketing and advertising...
by Samantha Skurdahl | Jul 3, 2019
By: Chris Victory, SVP of Partnerships (New York) Headless website architecture has become a much discussed topic with everyone from marketers to developers eagerly looking to reap some benefits. But it’s not the only one that’s turning heads. Header bidding has been...
by Mai Kojima | May 13, 2019
By: Alex Edholm, Senior Product Manager (Sydney) As we discussed in our last post, Customer Data Platforms are systems that help to unify consumer data into one comprehensive identity profile. With a more complete view of consumers, marketers can create more...
