The art (and science) of clustering

The art (and science) of clustering

By: Andrew ‘Chalky’ Chalk PhD., Technical Specialist – Data Science (New York) Accurate and precise targeting is the holy grail of marketing – both a treasured goal and a challenging feat to achieve. But with marketing and advertising...
We’re not going mad, we’re going headless

We’re not going mad, we’re going headless

By: Chris Victory, SVP of Partnerships (New York) Headless website architecture has become a much discussed topic with everyone from marketers to developers eagerly looking to reap some benefits. But it’s not the only one that’s turning heads. Header bidding has been...
6 inspiring data visualizations to brighten your week

6 inspiring data visualizations to brighten your week

By: Chris Peters, Business Analyst (New York) Data has always been an integral part of any business strategy – knowing your audience or tracking the progress of your product are all insightful ways to grow and adapt a business towards success. Today almost every...