by Samantha Skurdahl | Sep 9, 2019
By: Andrew ‘Chalky’ Chalk PhD., Technical Specialist – Data Science (New York) Accurate and precise targeting is the holy grail of marketing – both a treasured goal and a challenging feat to achieve. But with marketing and advertising...
by Samantha Skurdahl | Jul 3, 2019
By: Chris Victory, SVP of Partnerships (New York) Headless website architecture has become a much discussed topic with everyone from marketers to developers eagerly looking to reap some benefits. But it’s not the only one that’s turning heads. Header bidding has been...
by Mai Kojima | May 13, 2019
By: Alex Edholm, Senior Product Manager (Sydney) As we discussed in our last post, Customer Data Platforms are systems that help to unify consumer data into one comprehensive identity profile. With a more complete view of consumers, marketers can create more...
by Mai Kojima | Mar 30, 2019
By: Toya Lazarevic, UX/UI Designer (Sydney) Our behaviors are driven by day-to-day decisions that can make our lives easier. Let’s, for example, assess a typical workday. In the morning, you choose to take the train over the bus because you’re less likely to be...
by Mai Kojima | Mar 29, 2019
By: Chris Peters, Business Analyst (New York) Data has always been an integral part of any business strategy – knowing your audience or tracking the progress of your product are all insightful ways to grow and adapt a business towards success. Today almost every...
