What is a Customer Data Platform?

What is a Customer Data Platform?

By: Alex Edholm, Senior Product Manager (Sydney) CRMs are the basic foundation for all marketers to collect consumer data. But as marketing tactics have evolved, the number of marketing data management tools have vastly increased with CRMs, DMPs, ESPs, POS systems all...
Driving sales and enhancing the customer experience with AI

Driving sales and enhancing the customer experience with AI

When you think of artificial intelligence (AI) and customer experience, you often think chatbots — and it’s easy to see why. Already used by 100,000 businesses, they enable fast, efficient, and personalized interactions at any time. But the applications truly set to...
Quick take on Smart Bidding

Quick take on Smart Bidding

What is Smart Bidding? Rokt Smart Bidding helps customers achieve a Cost per Acquisition outcome across our platform. How does Smart Bidding work? The tool uses a series of machine learning algorithms to determine a one-to-one individualized bid price for each...