4 MIN READ | August 31 2020, 11:09:18
Fanatics, Vistaprint, UFC: How E-commerce Leaders Are Driving Value with Rokt
At Rokt, we work with hundreds of global brands to help them harness the power of the Transaction Moment to drive revenue, acquire valuable customers, and keep customers engaged. The Transaction Moment, which is less of a moment and more a mindset, references a frame of mind where customer interest, buying intention, and engagement peak — typically as individuals finalize their purchase decisions, continuing to confirmation. By focusing on this, Rokt is able to give brands the best chance of capturing the attention of customers and driving response. Don’t take our word for it – hear what some of our champions are saying about their results with Rokt Acquire, Commerce, and Calendar:
Rokt delivers strong ROI for Luxury Escapes
Luxury Escapes, an online travel booking company, has worked with Rokt for years to grow their bookings. Luxury Escapes uses Rokt Acquire to grow their customer base. By identifying users most likely to convert, in the Transaction Moment when customers are highly engaged, Rokt not only improved opt-in rates for their offers but also improved ROI by delivering quality customers. In one campaign, customers who came through Rokt opted-in at a rate of 8 – 11% with the best-performing audiences opting-in at over 15%. Rokt delivered 5x the ROI for Luxury escapes, and CEO Adam Schwab was thrilled with the results and valuable customers.
“WITH ROKT, YOU GET SOMEBODY WHO ACTUALLY IS INCLINED TO PURCHASE RATHER THAN SOMEONE WHO IS SIMPLY KICKING TIRES.” – Adam Schwab, CEO/Co-Founder of Luxury Escapes
Rokt powers month-over-month sales for Vistaprint
The global e-commerce brand, Vistaprint, also uses Rokt Acquire to gain high-quality customers. Vistaprint wanted to grow business card sales without increasing cost per customer acquisition. Rokt launched a two-stage campaign to drive traffic to a business card landing page and collect emails for a nurture campaign to keep customers engaged. As customers were buying across premium e-commerce sites, the Rokt platform identified those most likely to convert, and introduced them to Vistaprint’s offers. Customers opted into a conversation, and Rokt helped Vistaprint nurture those relationships with personalized outreach. Through this nurture program, Vistaprint was able to improve customer lifetime value, drive sales, and reduce overall costs.These tactics resulted in COB reduction in all markets.
“VISTAPRINT HAS FOUND ROKT TO BE A VERSATILE SALES VEHICLE THAT BRINGS US HIGH-QUALITY CUSTOMERS COST-EFFECTIVELY. IMPORTANTLY, THE ROKT TEAM WORKS WITH US TO EVER-IMPROVE THAT STRONG PERFORMANCE.” – Brand Marketing Manager, Vistaprint
Fanatics sees 470% increase in yearly ancillary revenue generated by Rokt
Fanatics, the global leader in licensed sports merchandise, provides multi-channel commerce for the world’s biggest sports brands, and has been working with Rokt for 4 years to optimize their confirmation page. When they reached out to Rokt, their confirmation page included credit card sign-ups, partnership deals, and magazine subscription offers – which cluttered the view and created a disjointed user experience, adversely impacting revenue flow.
Rokt Commerce was implemented across all Fanatics confirmation pages. After a customer hits Buy on Fanatics’ site, a relevant offer from premium third-party brands is shown, resulting in a 470% increase in annual revenue for Fanatics. Perhaps more importantly, this provided peace of mind to Fanatics, knowing that no heavy-lifting is required from their internal tech and business team to build and manage a marketplace, as described by their Head of Advertising Operations.
“THE GREATEST VALUE LIES IN THE EFFECTIVENESS OF ROKT’S PLATFORM. FOR US, IT’S ALMOST A SET IT AND FORGET IT PRODUCT — ONCE IT’S UP AND RUNNING WE CAN GET HUGE BENEFIT WITHOUT HAVING TO ACTIVELY MANAGE IT OURSELVES. – Head of Advertising Operations, Fanatics
UFC leverages the power of the calendar with Rokt Calendar
As the largest mixed martial arts promotion company in the world, Ultimate Fighting Championship (UFC) draws millions of fans to its events every week, and they were looking to keep their audiences engaged during the season. To help MMA enthusiasts stay engaged, UFC uses Rokt Calendar to make it easy for fans to track live and broadcast events via their personal calendars. Specifically, UFC leveraged Rokt Calendar’s Social Marketing Automation tool to seamlessly schedule and programmatically post offerings across UFC’s global social accounts. UFC saw a 680% increase in social media subscriber volume, with 31% of UFC subscribers resulting directly from Social Marketing Automation.
“BY SEAMLESSLY INTEGRATING UFC’S ROKT CALENDAR INTO SOCIAL POSTS, UFC WAS ABLE TO GENERATE SUBSCRIPTIONS GLOBALLY AT SCALE WHILE FUELING GREATER BRAND ENGAGEMENT.” – Marketing Manager, UFC
E-commerce and marketing executives across all verticals have implemented Rokt’s powerful suite of products to deliver on their diverse goals. They have each uncovered an effective and efficient opportunity to capitalize on customer relationships, inspire further action, and drive lifetime value – and now you can too!