Rokt News | 2 MIN READ | August 12 2021, 15:49:15
Rokt Named “Best Overall Conversion Optimization Solution” in 2021 MarTech Breakthrough Awards
Rokt has been selected as the winner of the “Best Overall Conversion Optimization Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. In 2020, Rokt received the “Best Use of AI in MarTech” award from MarTech Breakthrough.
Rokt takes a “breakthrough” approach to conversions on ecommerce sites by targeting customers with personalized and relevant offers and campaigns during the Transaction Moment™ – a moment in time when customers are shopping online and are highly engaged and receptive to relevant offers
Rokt’s Customer Data Platform (CDP) enables relevancy and personalization by using data points such as past purchases, event type, demographics, and more to deliver a better user experience while intelligently managing tradeoffs between short-term conversion and long-term loyalty to determine the most relevant offers for each customer.
Rokt’s solution primarily focuses on creating incremental revenue for businesses while increasing lifetime customer value and engagement.
“In a transactional environment, Rokt’s hyperfocus on the Transaction Moment results in an average 10% increase in conversions for our customers,” said Bruce Buchanan, CEO at Rokt. “Machine learning allows this information to be quickly analyzed, building an ideal foundation from which to craft individually relevant offers and messages that are presented at the optimal time. We are thankful to MarTech Breakthrough again this year for awarding our “breakthrough” conversion optimization vision and solutions.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, market research and customer experience, marketing analytics, content and social marketing, mobile marketing, and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.
“The truth is that most companies are not treating their digital customers as the unique individuals they are, and they are missing opportunities because of this,” said James Johnson, Managing Director at MarTech Breakthrough. “Companies that are focused on positive consumer engagement should absolutely be focused on the transaction environment as customers buying online expect more personalized and relevant experiences. Rokt unlocks the hidden potential in every Transaction Moment, helping companies transform their marketing strategies into effective, efficient, value-driving machines. Congratulations to Rokt for taking home a well-deserved 2021 MarTech Breakthrough Award.’”
The Rokt solution goes beyond one-time conversions and offers a holistic approach that captures additional value, allowing businesses to maximize on the full potential of their transaction experience. This consent-based approach delivers greater value and a larger payback to clients over time. Rokt is able to provide companies with users who are purchasing from leading ecommerce sites, along with an opportunity to reach out and nurture that relationship.
The Rokt algorithms digest over 1 billion transactions per year – getting smarter with each customer interaction and surfacing the most relevant next best action for each customer. Keen to learn how Rokt’s award-winning technology can optimize your ecommerce site? Request a demo or contact [email protected] today.