Study
Unlock Value in Ecommerce Through Relevant Experiences
How Relevant Personalization Drives Business Growth And Customer Value for Brands.
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In this Whitepaper
Consumers expect ecommerce brands to make the online shopping experience relevant to them. They want simpler and faster experiences. In exchange, consumers reward brands that personalize experiences with increased spending, loyalty, and satisfaction.
Customers expect relevancy
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79%
expect brands to make shopping experiences simpler and faster
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64%
expect brands to invest in technology for more frictionless experiences for them
-
38%
would give more of their personal information for faster and easier experiences
Relevancy drives revenue and engagement
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Improve customer satisfaction
62%
of customers would recommend a brand that provides relevancy to a friend.
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Boost loyalty
68%
of consumers are more likely to join a loyalty program from a brand offering personalized shopping experiences.
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Increase retention
65%
of customers are more likely to buy again from brands providing relevant offers at checkout.
