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STUDY

Unlock Value in Ecommerce Through Relevant Experiences

How Relevant Personalization Drives Business Growth And Customer Value for Brands

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In This Study

Consumers expect ecommerce brands to make the online shopping experience relevant to them. They want simpler and faster experiences. In exchange, consumers reward brands that personalize experiences with increased spending, loyalty, and satisfaction.

Customers expect relevancy

79% expect brands to
make shopping experiences simpler and faster
64% expect brands to invest in technology for more frictionless experiences for them
38% would give more of their personal information for faster and easier experiences

Relevancy drives revenue and engagement

IMPROVE CUSTOMER SATISFACTION

62%

of customers would recommend a brand that provides relevancy to a friend.

BOOST LOYALTY

68%

of consumers are more likely to join a loyalty program from a brand offering personalized shopping experiences.

INCREASE RETENTION

65%

of customers are more likely to buy again from brands providing relevant offers at checkout.

A commissioned study conducted by Forrester Consulting on behalf of Rokt, October 2020.