Unlocking Value in E-commerce Through Relevant Experiences

Read the latest Forrester Consulting research commissioned by Rokt

Download now to drive deeper customer relationships and business outcomes
Read more about data findings and key recommendations of the newly released Forrester Consulting research on how relevant and personalized customer experiences affect customers’ online buying habits and the ability for e-commerce brands to deliver.

Evolving Shopper
Expectations

ith e-commerce booming, brands and customers are evolving. 64% of shoppers say they expect e-commerce brands to invest in technology that makes their communications more relevant.

Missing the opportunity
for E-commerce brands

Brands recognize failure to optimize personalization efforts will negatively impact their bottom line, as 36% shoppers would switch to a competitor who provides a more personalized experience, yet they don’t pursue greater investment.

Driving Better Business
Outcomes

Shoppers reward relevant, personalized experiences with greater loyalty, purchases and repeat purchases, and deeper engagement. and 56% say they are more likely to spend more with brands that tailor experiences for them.

Rokt makes e-commerce smarter, faster, and better
When customers are buying online, they increasingly expect more personalized and relevant experiences. We unlock the hidden potential in every single Transaction Moment™
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