Unlocking Value in E-commerce Through Relevant Experiences
Read the latest Forrester Consulting research commissioned by Rokt
ith e-commerce booming, brands and customers are evolving. 64% of shoppers say they expect e-commerce brands to invest in technology that makes their communications more relevant.
Missing the opportunity
for E-commerce brands
Brands recognize failure to optimize personalization efforts will negatively impact their bottom line, as 36% shoppers would switch to a competitor who provides a more personalized experience, yet they don’t pursue greater investment.
Driving Better Business
Shoppers reward relevant, personalized experiences with greater loyalty, purchases and repeat purchases, and deeper engagement. and 56% say they are more likely to spend more with brands that tailor experiences for them.