Unlocking Value in E-commerce
Live virtual event hosted by Rokt, featuring guest speakers from Netflix, Live Nation and Forrester Research on how relevant personalization drives business growth and customer value.
October 22, 2020 1-2PM ET | Free Virtual Event
With e-commerce booming, brands and customers are evolving. 64% of shoppers say they expect e-commerce brands to invest in technology that makes their communications more relevant.
Missing the opportunity
for E-commerce brands
Brands recognize failure to optimize personalization efforts will negatively impact their bottom line, as 36% shoppers would switch to a competitor who provides a more personalized experience, yet they don’t pursue greater investment.
Driving Better Business
Shoppers reward relevant, personalized experiences with greater loyalty, purchases and repeat purchases, and deeper engagement. and 56% say they are more likely to spend more with brands that tailor experiences for them.
- E-commerce expert and Forrester Analyst Sucharitai Kodali’s presentation on study’s findings and key recommendations
- Discussion of best practices of personalization with e-commerce leaders
- Views of industry leaders on the future of e-commerce
Bozoma Saint John is Chief Marketing Officer at Netflix. Over the course of her career, Boz has earned a formidable reputation as a trailblazing marketing and advertising executive. She most recently served as CMO of Endeavor, a global leader in entertainment, sports, and fashion. Collectively, Endeavor specializes in talent representation and management; brand marketing, sponsorship and licensing; media development, sales and distribution; and event operation, sports training, and league development. Boz also served as Chief Brand Officer for Uber, where she was tasked with telling the stories of millions of riders and driver-partners across 600+ cities. Prior to Uber, Boz served as Head of Global Consumer Marketing for Apple Music and iTunes, spearheading campaigns geared towards growing consumer brand recognition, loyalty, and equity around the world. Boz has been recognized for her breakthrough work by both the industry and her peers. She has been featured in Fortune Magazine’s Disruptors, Innovators & Stars 40 Under 40 feature, Billboard’s Top Executives 40 Under 40 and Power 100 lists, Fast Company’s 100 Most Creative People, Ad Age’s 50 Most Creative People, Ebony Magazine’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, Fortune Magazine’s 2018 list of Most Influential CMOs, and made the cover of Adweek as one of the most exciting personalities in Advertising.
Russell Wallach oversees the global Media and Sponsorship division of Live Nation Entertainment, the world’s largest live entertainment company. The Media and Sponsorship division connects brands to fans before, during and after powerful live music events to enhance the experience and lift up culture across the fan journey. Russell and his 400-person team develop high-impact, purposeful marketing partnerships across Live Nation’s network which spans 45 countries and includes 200+ venues, 4,000 touring artists, 38,000 annual concerts and 100+ global festivals, including Lollapalooza, Bonnaroo, ACL Live, Governors Ball, EDC Las Vegas, among others. A partnership with Live Nation gives brands access to more than 100 million fans around the world as they discover, plan for, experience and relive live music events. Under Russell’s leadership, the team has created award-winning programs for many of the world’s biggest brands including T-Mobile, Pantene, Asics, Rémy Martin, Anheuser-Busch, Hilton, PepsiCo, Smirnoff, State Farm, and more. With an unmatched offering of music venues and festivals, digital assets and rich audience intelligence, Live Nation has developed its sponsorship and promotion business into a multi-platform, entertainment media powerhouse that delivers the most unique and comprehensive partnerships in the music industry.
Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored “The State Of Retailing Online,” a joint study conducted annually with NRF. Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney. Sucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business.
Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt. Prior to Rokt, Bruce held the role of Group CEO, Jetstar. Jetstar is the leading low fares airline in Asia with international and domestic operations in 16 countries across Asia-Pacific. During his time at Jetstar, Bruce was responsible for growing the team to more than 7000+, with revenue in excess of $3 billion. Bruce was instrumental in Jetstar’s Australian and global success, writing the original business case through to designing the world’s first long-haul low cost model, Jetstar international. He was also the chief architect of Jetstar’s APAC pan-Asian strategy, building a successful business across Australia, New Zealand, China, Singapore, Vietnam and Japan. The seed idea for Rokt grew from Bruce’s time working as CEO for Jetstar. Bruce identified that taking a consumer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for five years where he was regarded as one of the global leaders in their consumer practice area. Bruce currently lives in Brooklyn, NY with his wife and children and their border collie dog, Izzy.
Nina Easton is an award-winning author, columnist, TV commentator, and entrepreneur. She is co-CEO of SellersEaston Media, a multimedia firm that tells stories of leadership and impact for prominent people, businesses, and nonprofits. She is also chair of Fortune Most Powerful Women International and co-chair of the Fortune Global Forum, producing and moderating high-level events around the world. Her live interviews are in demand beyond Fortune and SellersEaston, and she regularly appears on stage in front of leading industry groups. At the Center for Strategic and International Studies (CSIS), the prominent Washington, D.C., foreign affairs think tank, Nina hosts the global affairs series of live events and iTunes podcasts “Smart Women, Smart Power,” bringing world leaders and diplomats to the stage for insightful interviews. Nina’s three decades in the news media spanned Fortune, the Los Angeles Times, and the Boston Globe–as well as Fox News primetime and Sunday news shows such as “Meet the Press,” “Face the Nation,” and “Fox News Sunday.” Her history of the conservative movement, “Gang of Five,” ranks on the Vox list of “books to read to understand the world.” In 2012, she served as a fellow at the Harvard Kennedy School.